石川俊介の〇〇〇

@Shunsuke_Ishikawa · 8 articles · August 12, 2026
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35:12
August 12, 2026▶ 35:12 → 14 min read

Why the Tote Bag Is the Definitive Choice for Men: A Budget-by-Budget Guide from ¥10,000 to ¥1,000,000

For years, the default luggage of adult menswear has been dominated by utility: technical backpacks strapped over suits, nylon body bags slung diagonally across the chest, and featherweight outdoor sa

1:11:03
August 5, 2026▶ 1:11:03 → 27 min read

Riding, Not Wearing: Shunsuke Ishikawa Walks Through All 15 Pairs of New Balance's 99X Series

Fashion designer Shunsuke Ishikawa, founder of MARKAWARE, says he has worn New Balance for "thirty-odd years" and calls it the sneaker he has worn most in his life. In this long session he lays out ev

23:38
July 29, 2026▶ 23:38 → 11 min read

Should Middle-Aged Men Wear Shorts? Designer Shunsuke Ishikawa Makes the Case from Fashion History

Tokyo's suggestion that shorts might be acceptable summer office wear set off a public argument in Japan, and much of it turned into a referendum on whether anyone wants to see middle-aged men's bare

35:25
July 15, 2026▶ 35:25 → 15 min read

How to Wash a White T-Shirt: Shunsuke Ishikawa's Case Against "One Detergent, One Load"

Why does a white T-shirt pulled out for a second summer come back yellowed? Fashion designer and licensed cleaning technician Shunsuke Ishikawa argues that the problem is often not the dirt but the la

1:03:28
July 8, 2026▶ 1:03:28 → 30 min read

From a ¥5,000 Casio to a Patek Philippe: Shunsuke Ishikawa on Choosing a Watch as Fashion

Fashion designer Shunsuke Ishikawa (of MARKAWARE/marka and cash&barba) starts with a pointed question: is your watch actually stylish? Many people care about their clothes and then pick a watch withou

52:17
July 1, 2026▶ 52:17 → 29 min read

Designer Shunsuke Ishikawa's 2026 First-Half Best Buys: Over ¥12 Million in Sneakers, Leather Shoes, Gadgets, Audio, and AI

Fashion designer Shunsuke Ishikawa, who runs the brands MARKAWARE and marka, opens the video by admitting that from January through June they spent more than ¥12 million, not counting a car. Ishikawa

38:54
June 24, 2026▶ 38:54 → 18 min read

Thirteen Compact Wallets From ¥2,400 to Hermès: Shunsuke Ishikawa's Picks by Budget

Fashion designer Shunsuke Ishikawa opens with a claim: people notice your wallet, and of all accessories it reveals the most about your character. Since cash is used less and bags keep shrinking, even

48:20
June 10, 2026▶ 48:20 → 24 min read

From ¥700 Pack Tees to a ¥66,000 THE ROW: A Designer Picks Apart Ten White T-Shirts

Can a white T-shirt really be judged the way you'd judge a jacket? Fashion designer Shunsuke Ishikawa, who has worked as a designer for 25 years and runs the brands MARKAWARE/marka and cash&barba, arg