Building a Village in Ghana to Pull Kids Out of Cocoa Farm Labor
MrBeast ミスタービースト
MrBeast opens the video in an empty field and promises it will be "a literal city" by the end. The reason, as the video explains it, is child labor. Many children in this part of Ghana work on cocoa farms. The project's bet is that a better school and a working community around it will keep them in class instead. The video describes the effort as nearly a year of work and almost ten million dollars, and calls it "the biggest video project in the history of YouTube." It follows the build from the first concrete foundation to opening day, and ends with a direct appeal to chocolate buyers and chocolate companies.
Starting With Houses
Construction starts with a single house. The crew pours a thick concrete foundation, which the host says is meant to make the homes last decades, then lays the walls, sets a window and puts on the roof. Because there is a whole city to build, the video moves quickly through the houses. The host says that building every one alone would take all year, so a larger crew comes in, and the same process is repeated nine more times to make a neighborhood of ten homes.
The purpose of these homes is not revealed until later. They are for teachers being relocated to the village.
Why the School Comes First
The host asks, "what's a city without a school?" and the school becomes the centerpiece of the build. Its foundation alone takes 100,000 pounds of concrete. The video then shows the school the children currently attend. When asked how many kids learn in that one building, a local answers 325.
The host describes the children's current situation this way: they travel miles, sit in dirty classrooms and learn in sweltering heat. This is where the core argument appears. When kids are in school, they are not working on cocoa farms, so in the host's framing, higher attendance means less child labor. Because the school serves more than 300 students, the host says the new building has to be large enough for all of them. The finished building has more than a hundred walls, and the host notes the work will "literally take weeks."
Rain, Flooding, and a Bridge
The weather causes the first visible setback. During a session spraying concrete, heavy rain makes the concrete drip and run. The host says they would normally not show this kind of thing, but the rain is bad enough to ruin the concrete, so that work has to be redone later.
The rain also exposes a bigger problem. The new village sits on one side of a river and the rest of the community sits on the other. The river has to pass through a narrow pipe, about three feet wide. The pipe cannot carry the water, so it backs up, floods the surrounding area and cuts the two communities off from each other. The host points out that the flooding would stop children from reaching the new school at all.
The team builds two new drains, each four feet across. After two weeks of working in the rain, they fix the bridge, and the host reports that the village no longer floods. A community member says they are very happy because the fix will make the daily trip to school smoother.
The video also includes some lighter moments from this stretch. The host teases Nolan, a crew member, about pretending to be experienced with a saw and hammer, and the two sleep in a car on site to get an early start the next morning.
Asking the Community What It Needs
On a lunch break, the crew gathers the people who will live in the village and asks what else they need. The residents have a whole list, including food and a market. The host asks whether the community would love it if all of that and more were built, gets an enthusiastic yes, and promises to return in a couple of months. The video then jumps ahead: after months of work the school is finished, and the crew turns to the first item on the list.
Water: A Well, Solar Pumps, and Storage Tanks
The first priority is water, so the team drills a well. The host jokes that some wells erupt dramatically when water is struck and others are anticlimactic, but "water is water."
The well is connected to solar panels, which pump water up to a tank on a tower. From there, clean water goes to every home in the village. The host says one tank holds the equivalent of more than 10,000 water bottles, and a second tank is installed as well. According to the video, the community had been drinking unsafe water and people were getting sick at an alarming rate. The tanks fill during the day while the solar panels run, so people can still shower, wash dishes, wash their hands and flush toilets at night.
Solar panels are installed across the village to power the homes. Inside one kitchen, the host demonstrates running water and stresses the contrast: a community that had no clean drinking water now has clean water piped from the wells to showers, sinks and the rest of the village. Hot water even fogs up the camera lens.
Football Field, Farm, and Bathroom
Next comes a football field. While building a goal, the host jokes that it would be funny if the next Ronaldo or Messi came out of this school. That leads into food: to feed the community, the team builds a farm. It is surrounded by a fence to keep out wild animals, with about a hundred fence posts spread across the property, and it includes a chicken coop. The host says the farm will feed tens of thousands of people over its lifetime. There is also a short gag in which a local is jokingly introduced as "Messi."
The community also shows the crew its existing bathroom. The host's answer is to tear it down and build a new one.
Five Months In
Back at the spot where the video began, the host looks over the progress and says it represents five months of work, with much more still to come. The host looks forward to residents seeing the village for the first time and moving into new homes, using new markets, eating new food and learning in the new school. Even the street lights are solar-powered.
With the school year starting in a couple of days, the host brings in a group of fellow YouTubers to help finish. They paint, install desks, stock the library with books and complete the chicken coop. With no ladder available, Kat stands on Orkun's shoulders while Orkun stands on Adam's back. Asked whether they regret coming, one helper says they are doing it for a good cause. The host says they love seeing the YouTube community come together like this. The co-founders of the video's sponsor are also credited with helping behind the scenes and funding a separate village in Ghana. They promise a surprise for the community at the end.
A Playground Designed by a Student
For the playground, the crew consults "the expert": Alfred, a student. Alfred is shown a circle of empty ground and asked what should go in it. Alfred asks for a merry-go-round placed on the right side, plus a swing and a seesaw, and the rest of the class approves loudly. The host says they have to follow Alfred's design, and the playground is built from the students' requests.
Isaac and the Teacher Houses
While the playground goes up, the team finds its first teacher, Isaac. The video now explains that the ten houses from the beginning are for teachers relocating to the village. Isaac currently lives in two rooms with a spouse and three children, and those two rooms are part of a house shared by about a dozen other families. After seeing this, the host says they wanted to give Isaac the home Isaac had always dreamed of.
Isaac is not told what is being built and is only asked what a dream house would look like. The answer is a white tile floor, a completely white house ("White is my color"), a toilet and bath, a bedroom, and a living room with a kitchen. The host takes these notes and promises to bring Isaac back in a couple of months.
The Finished Farm and the "Little Things"
When the farm is finished, the host lists what it can grow: corn, yams, cabbage, peas, beans and peppers. It also has fish tanks. The fish are raised for food, and their waste is mixed into the water to fertilize the plants. Two more water tanks feed an irrigation pipeline that waters the crops.
The host uses this to make a broader point. When the plans were drawn up, the host says, many people called the project crazy, too ambitious and impossible. The host wanted to help children trapped in illegal child labor and to set the village up for success, including through small details like the irrigation line that most people won't notice. In the host's view, "it all adds up." This part of the video refers to eight months of work.
The host credits the project's partners: the 1 Billion Followers Summit, which "kicked off last year," and the connection it created with the Mohammed Bin Rashid Global Initiatives and the Varkey Foundation. The host says their support was a huge part of bringing the project to life. In total, the video describes a year of planning and construction, with hundreds of workers and volunteers putting in thousands of hours.
Opening Day
The village officially opens when Eric, a community member, cuts the ribbon. The ribbon briefly fails to cut cleanly, and the host calls the moment awkward. Then residents go in to explore.
The school. It has ten new classrooms, enough for hundreds of students, with fans and working electricity. The host also announces that every child will be fed every school day for the next five years, which works out to 200 meals per student per year. The host gives the reasoning: the data shows that children who get a free school meal are much more likely to attend, and children who are attending school cannot be working on farms at the same time.
The bathroom. Hannah, introduced earlier, is shown the new facility that replaced the old one. Asked whether they would let their children use it, Hannah says yes, and the host says that is the goal.
The market. It is already busy, with vendors selling plantain chips, eggs, tomatoes, palm oil and plantains. The host says families will no longer have to travel hours for food.
The community center. Eric had asked for one. It includes a library, a medical center, a community farm and a chicken coop big enough for hundreds of chickens, which the host calls a sustainable food source.
The playground and field. Alfred, who has never been on a swing, gets the first ride and says they are happy with the playground. The host admits the football field may seem less important than other parts of the village, but argues that it brings people together and helps them bond, because "we're not just building a city, we're building a community."
Isaac's New Home
The emotional peak of the video is Isaac's first visit to the finished house. The host tells Isaac it is "a hundred percent free." The kitchen has a stove, a working sink and a fridge. The bathroom has a shower, and the host says Isaac can now shower like this every day. In the bedroom, Isaac is surprised by the bed and the wardrobe. The house has white tiles and white walls, just as Isaac asked.
The host adds that the rooftop solar panels will work for the next 30 years, so electricity is free, there is no rent, and Isaac fully owns the house. Isaac calls it the best day of their life. The other teachers enter the remaining nine homes at the same time, and one shouts thanks to MrBeast. The sponsor's promised surprise turns out to be a mural for the community to make its own.
Finally, Eric names the place Abna Dakwa Village. Standing where the video began, the host calls it a fully functioning, self-sustaining village.
The Appeal to Chocolate Buyers and Companies
The video ends by restating its purpose: helping kids escape illegal child labor on cacao farms. The host tells chocolate eaters that they may not realize they are complicit in putting more than 1.5 million children into illegal child labor in Ghana and Côte d'Ivoire alone. The host also accuses big chocolate companies of making billions a year in profit "on the backs of little kids."
The host argues those companies could easily do what the host's own chocolate brand, Feastables, does. According to the host, Feastables makes sure its farmers are always paid at least the living income reference price, pays a fair trade premium to all of its farmers, audits and remediates child labor on farms, and funds community development projects like the one in the video.
The host asks viewers who work at chocolate companies to send the video to their executives, and asks why those companies make tens of billions in profit over the years while children remain in poverty instead of getting an education. In the host's view, the industry will not care about widespread child labor until consumers act. The host asks viewers to buy Feastables next time they eat chocolate, and to show they want farmers paid the living income reference price and a fair trade premium and want ethically sourced cacao.
The video closes on an open question, stated as the host's own pessimistic view. If Feastables fails to prove that ethically sourced cacao is the way to go, and the host cannot convince viewers to care, the host says, "I don't think this will ever get fixed." The host describes this not as a request but as "unironically begging," and ends with: "I'm counting on you guys."
This field behind me, by the end of the video, will be a city. I'm not exaggerating. We're gonna turn this field into a literal city, starting with our first house in our neighborhood.
First, we pour some concrete. We need to make sure that these houses are built on a solid foundation so they last decades. Once we've finished the foundation—look how thick it is!—we start laying the walls.
Lots of kids in this area are trapped in illegal child labor. So we're dedicating the next year and almost ten million dollars to the biggest video project in the history of YouTube: building them a city to get them out for good.
We got a window! We got a window now!
And since we have an entire city to build, some of these houses are gonna get built pretty fast in this video, which is why it's already time to put the roof on the first house.
I hope I don't screw this up. Get it? 'Cause I'm putting in a screw?
If I tried to build every house by myself, it'd take all year. Let's send in the reinforcements! Now we just do this over and over again until we have a roof! And then we do everything you just saw nine more times until you have an entire neighborhood.
But what's a city without a school? So of course, we have to build that, too. One hundred thousand pounds of concrete later, we now have a foundation for a school. Let's get to building. First wall of their new school up!
And it's important that we build this school because here's the one that they currently go to.
How many kids go to school in here? Three hundred and twenty-five. Three hundred and twenty-five in this one building? Yes. Yes! Oh, my gosh. Yeah.
The kids have to travel miles, sit in dirty classrooms and learn in sweltering heat. And when the kids are in school, they're no longer working on cocoa farms. No. Which is why higher attendance means less child labor.
The school we're building is gonna change their lives. And because this school has over three hundred students, we have to make this thing big enough to build over three hundred futures.
Let's spray some concrete. I didn't know you could pour concrete like this. This is awesome.
When I heard about the elements being harsh, honestly, I didn't expect to face it so soon. And it's fine that the concrete's dripping like that? Normally, we don't show this stuff, but it's raining so hard it's gonna mess up the concrete. So I guess we'll just have to do this again later.
As you can see, the rain here gets so bad that the flooding would prevent kids from even getting to this school we're building. To my right is the village we're building. To my left is the rest of the community, and between the two is this river that has to flow through this pipe. But because this pipe is so narrow, the water can't flow through it, so it gets backed up and floods the surrounding areas, completely separating the two communities.
The current tunnel to stop flooding is three feet wide, and their new water drain is four feet across, and we built two of them. I'm doing everything I can to stop the flooding.
After two long weeks of working in the rain, we finally fixed this bridge, and this village is not flooding anymore.
We were very, very happy because it is going to help us smooth movements to the school every day.
And now that thankfully flooding won't be an issue, let's head back over to the school.
Nolan, act like this isn't your first village you built. Wall one of over a hundred in this school. This is literally gonna take weeks.
Nolan, act like you've used a saw before. Act like you've used a hammer! Bang, bang. That jawn ain't going nowhere. That wood is named John?
Since we're starting so early tomorrow, me and Nolan are just gonna sleep in the car here.
Okay! Now that the sun is up, let's go finish building.
And on our lunch break for the day, we gathered the future citizens of our city and asked them what else they needed us to build. And they had an entire list.
Keep going! What else? Pretty straightforward! Gotta eat. Market! Yeah, a market.
If I built all that and more, do you think the community would love it? Sure! Yeah! I'll see you in a couple months. Sure, sure!
And so we grinded for months. We threw everything we had at this school, and now that it was finally finished, it was time for us to help with the first item on their list.
Obviously, Nolan, they need water, so we're digging them a well. As you can see, just struck water, which means any moment now, it's gonna erupt and we're gonna run away.
Not every well does this big thing. Some of them are kind of anticlimactic like this. But it doesn't matter! Water is water.
Now, this is where things get really cool. That well you just saw us build? Well, we connected it to solar panels, and now it's being connected to the water tank on this tower, so we can supply clean water to every home in the city.
You're good. Keep bringing it! So, for perspective, this water tank can hold over 10,000 water bottles. And that's why we're also installing a second one. You're good! Keep coming!
Before this, the community was drinking unsafe water, and truthfully, everyone was getting sick at an alarming rate. Now, even if it's the middle of the night and the solar panels aren't active, people can still shower, wash dishes, wash their hands, flush their toilets because these will fill up during the day, and they can pull from them at night.
We've also installed solar panels across the entire city that will be providing homes with electricity powered by those solar panels.
Come over here! Check out this kitchen that has running water! This is a community that literally didn't have clean drinking water. Now, they have clean sink water, and the water from the wells are piped right into the shower, the sinks, and all the other water needs for the whole village.
The hot water is fogging up the lens. Let me clean it off. All right, that should be clean. Let's build a football field!
Put that jawn in. Boom, okay. And we fill it in!
It'd be kind of funny if the next Ronaldo or Messi came from this school, because of the goal I'm building now. Technically, there's a chance!
But if we're gonna raise the next Ronaldo, then we're gonna need some food. So we're building a farm. We're gonna build a fence around the farm to protect it from wild animals. That's one pole down! There's literally a hundred scattered all across the farm.
Part of the farm we're building also includes a chicken coop, and once this farm is complete, it will literally keep tens of thousands of people fed in its lifetime.
Make sure you stay hydrated. Here you go, ma'am. Here you go! Cheers! To the future farm that will feed thousands. Yes!
I can't believe who I just met. Come here, come here! Look! Hey, Messi! Messi, why are you here in Ghana? He's too famous to talk to us…
But there is something else that the community needs. This is the bathroom for the community.
Say no more! I know what to do. Let's tear it down.
Not anymore…
Now seems like a good time to just come back where it all began, where I was literally adding the intro when this was just nothing. And just reflect on how much we've been able to do. Guys, look at that! Look at how much we've been able to accomplish in the last five months. And we still have so much more we're gonna do.
I can't wait to see the community's reaction when they see this village for the first time, and they get to move into their new homes, use their new markets, eat their new food, learn in their brand-new school, use their— This is gonna be so great.
We've covered everything, even solar-paneled street lights.
The kids will be here in a couple of days to start their school year, and we still have a lot of work to do, so I called in a bunch of my friends!
Let's get to painting! Yeah! Yeah!
All right! We have a lot of work to do. The school needs desks, the library needs books, and the chicken coop needs a coop.
So we didn't have a ladder, so instead… we have Kat stand on Orkun's shoulders on Adam's back.
I'm fine! Are you good? Yeah, take your time. I'm fine down here! All right!
Do you regret coming here? Nah, we're doing it for a good cause! Thank you. Yeah, no problem. Oh, don't do that.
Now we're gonna fill the school with supplies. I love that the YouTube community can come together like this.
But it wasn't just YouTubers helping. These two gentlemen right here are the co-founders of Neuro Gum. What's up? Funny enough, throughout everything we've been doing here in Ghana, they have been a massive help here behind the scenes and are even helping fund a separate village here in Ghana.
How many CEOs of businesses do you see actually in the weeds building villages with us? None! Now, we're painting walls!
After a long day of grinding, Darius, come on over here. These are real good! Yeah! It's a nice minty piece of gum. Yeah! I feel it immediately!
We're about to finish this house, and… No, I'm ready to do this whole house by myself. You guys can leave!
Neuro Gum has 40 milligrams of natural caffeine, L-theanine, B6 and B12 vitamins, and zero sugar, to offer increased focus and energy.
Where should they go buy Neuro Gum right now? Walmart and nationwide at Costco. That's it? Walmart and Costco? CVS, Whole Foods… Or go online at NeuroGum.com. Click the link or scan the QR code here and buy yours now.
Is now a good time to tell them about the surprise you have for the village? Oh, man. Maybe we wait till the end of the video. All right, fair enough. You'll see at the end what we're talking about.
While the team finished up the school, we still had a playground to put together. So for that, we had to consult with the expert.
How's it going? Awesome! This is your playground. This circle. What should I put inside the circle? Merry-go-round! You want a merry-go-round? Yes, I'd like it to be at the right side. Yeah, that right there is good! Gotta make sure we follow his design.
Should we put a swing in? Yes. All right. We have a swing! What else would you like to see? Okay, put a seesaw here. You want a seesaw? Yeah. What do you think, class? Yeah!
So, based on the students' orders, we officially have a… playground! Playground!
While the playground was going up, we found our first teacher, Isaac. And what I haven't told you yet is those houses we built earlier, they're for teachers we're relocating here. And for context, this is where Isaac currently lives.
How's it going? Okay, fine, and you? Good, good! This is your bedroom. You, your wife, and your three kids share these two rooms. Where do your three kids sleep?
And these two rooms are a part of a house that a dozen other families live in?
After seeing how Isaac was living, I wanted to give him the kind of home he'd always dreamed of.
If I was building a neighborhood and you were maybe living in a house in that neighborhood in the future, could you tell me what you would want that house to look like?
I want a white tile floor. A white tile floor? Yeah. Okay… Okay, the whole house white. Yeah. White is my color. I like white. Oh, white! So we should just do the whole thing white? Yeah! Yeah, yeah… Okay, the whole house white.
Yeah, a toilet and bath, a bedroom! And a living room with a kitchen.
All right, I think I have what I need. Don't take off your blindfold. I'll see you in a couple months. Follow me! Yeah, I'll bring you back in a couple months. You saw nothing.
And next on the checklist… The farm is finally finished! Here the city can grow corn, yams, cabbage, peas, beans, peppers… Tons of vegetables to eat. They even have fish tanks!
And not only are they growing fish in these tanks to eat,
But the poop from the fish is then mixed with the water to fertilize the plants. We have thought of everything in this village.
And if there's one thing that I want you guys to take away from this video, and I mean this from the bottom of my heart, we did everything we could to help out this community because we just installed two other water jugs. That water will then be dispersed into this irrigation pipeline you see here to optimally water the plants.
And to be honest, when we drew up the plans for this village, a lot of people said, "This is crazy. This is too ambitious. It's not possible!" But I really wanted to help out the kids that are trapped in illegal child labor. And I wanted to do everything we could to set this village up for success, even if it's little things like this irrigation pipeline that people might not notice. It all adds up.
I can't believe that after eight months of all of our hard work, this place is real and ready for the community to enjoy. Yay!
And this wouldn't have been possible without our friends at the 1 Billion Followers Summit that kicked off last year. That connection brought together the Mohammed Bin Rashid Global Initiatives and the Varkey Foundation, whose belief in the vision and support has been a huge part of bringing this project to life. Yay!
After a year of planning and construction, with hundreds of workers and volunteers spending thousands of hours, we've taken this empty field and made it a thriving city. All that's left is the people.
Are you guys ready?! Yeah!
When Eric cuts this ribbon, the village is officially open. Three! Two! One! Yay! Oh! This is awkward.
Yeah! Woo! Let's go! Check out your brand-new village! Go check it out!
Earlier in this video, you told me to build a school. Yes! Do you wanna tell me what you think? Come over here!
We built ten brand-new classrooms big enough for hundreds of students to learn. Wow! What do you think of your new classroom? Oh, this is beautiful! You have fans in this classroom, working electricity. Everything you need.
And we didn't just build them this school. We're also feeding every kid, every school day for the next five years! Yeah! No joke, that's two hundred meals per student, per year for the next five years.
And we're not just doing this because it's the right thing to do. We're also doing this because the data shows if you give a kid a free meal at school, they're much more likely to attend. If they're attending school and learning, then they obviously can't be working on the farms at the same time.
I wanted to show you guys, this is Hannah from earlier. How's it goin'? You remember we destroyed the old bathroom. What do you think of the new one? Yeah, would—would you let your kids use this bathroom? Yes! Let's go! Aha! That's the goal.
The marketplace is already bustling! Ya like it? Yeah! There are already plantain chips, eggs, tomatoes, palm oil, tomatoes, plantains. Everyone is settin' up shop already. Now these families won't have to travel hours for food they can now get right here.
Eric, you wanted a community center. You ready to check it out?! Yeah! Okay, the brand-new community center! Woo!
Now they have a library, a medical center, a community farm, and a chicken coop big enough for hundreds of chickens. How many eggs a day will this generate? Wow! This is gonna be a sustainable food source for the community. Yay!
This is Alfred, who designed the playground. He's never swung before. I think you should break it in by trying the swing. Yeah!
What do you think, Alfred? Are you happy with the playground? Yes! I'm happy with the playground. Yeah?! Yes!
And as much as they love the playground, they also love their new football field. Unlike some of the stuff we built here, the soccer field might not seem as important, but look how much fun they're all having. It brings everyone together and helps them bond. Because after all, we're not just building a city, we're building a community.
This is Isaac from earlier. Are you ready to see your new home? Yes! Okay, come this way! He has not been inside of it. This is gonna be special. Can I? Yeah, go for it! This is his. A hundred percent free.
Wow. Wow! Oh, yeah? Thank you! Thank you! Wait, wait, wait. Don't start crying yet! Isaac, you haven't even seen the best part. Thank you! Aww. Thank you. This is amazing!
Check out your kitchen. Wow! You have a stove. You have a working sink. You have a fridge. Isn't it awesome?! Yeah!
But! Isaac, we're not done, Isaac. Open that up. Wow! Yep. This my shower?! Yes! Feel it. Wow! Have you ever taken a shower like this in your life? Now you can every day. Yeah! That's amazing!
Come check out your bedroom. Oh! I have a bed?! You have a bed! I have a wardrobe?! A ward—yep! Whatever you want, you can put in here. Oh!
You asked for white tiles. Yeah. White walls—we did everything you said. Do you like it? Yeah, I love it!
Your house also has solar panels on top. Really?! That will work for the next 30 years. So your electricity is free. You pay no rent. You a hundred percent own this house now. Everything is taken care of. Thank you! This is the best day in my life!
And along with Isaac, go inside your homes! Go inside! We built a total of ten homes for all the teachers to live in.
Wow, this is beautiful! Wow, wow, wow! Wow, wow. It's so nice! Oh! Thank you, MrBeast! May God bless you. Woo!
And as promised, Neuro Gum surprised us with this awesome mural for the community to make their own.
All right, what do you guys think of your new village?!
All right, what do you guys think of your new village? Yay!
There's one last thing we need to do. We can't have a village without a name. Eric, what should we call it?
The name is… Abna Dakwa village.
Abna Dakwa village! Abna Dakwa village! Woo!
If you remember at the start of this video, I stood right here when there was nothing behind us. And look at it now! We have a fully functioning, self-sustaining village.
The reason we did this was to help kids get out of illegal child labor on cacao farms. And for those of you that eat chocolate, you may not realize this, but you're complicit in putting over 1.5 million children in illegal child labor just in Ghana and Côte d'Ivoire, which is in West Africa.
And the sad reality is big chocolate companies make billions a year in profit on the backs of little kids. They could easily do what we do at Feastables to combat child labor.
We ensure that the farmers we work with are always paid at least the living income reference price, one hundred percent of the farmers, a fair trade premium, audit and remediating child labor on the farms, and then tons of community development projects like you just saw in this video.
And I really hope this video and my passion opens your eyes and helps you guys realize that it doesn't have to be this way.
And any of you watching this video that maybe works for a chocolate company, I want you to send this video to your execs. Why do you print tens of billions of profit over the course of years off the backs of little kids? Give them better lives, give them an education, and stop dooming them to a life of poverty.
Big chocolate will not care about rampant child labor until you—you guys watching this video—do something about it. Show big chocolate that you care, that you don't want little children exploited, that you actually want ethically sourced cacao. And I hope you guys can help send a message.
Next time you eat chocolate, go get a Feastables bar. If Feastables doesn't succeed in proving that ethically sourced cacao is the way to go, and I can't convince you guys to care using my voice, I'll be a hundred percent honest, I don't think this will ever get fixed.
I'm not just asking you guys, I'm actually unironically begging you guys. Stop supporting unethically sourced cacao, and eat Feastables.
Show the world that you don't want child exploitation on your farms, that you want them to get paid a living income reference price, that you want them to get paid a fair trade premium, and that you want ethically sourced cacao. I'm counting on you guys.
Article published · Updated