Inside the International Butler Academy: Michelle Khare's Week of Trays, Tea, and Failing Upward

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Overview

Michelle Khare travels to the International Butler Academy in the Netherlands, a school whose students enter for ten weeks and, she says, leave ready to serve billionaires, world leaders, and royalty. She describes the curriculum as essentially secret, with little video footage of what happens inside. Her goal is partly journalistic and partly personal. As she has gotten older, she says, she has realized there are many adult skills she never learned, and she hopes a "literal classroom of butlers" can teach her to manage her own life in ways American schooling never did. She spends about a week living on campus, attending classes and trying to fit in. Along the way she keeps asking whether the school's rigid rules mean anything.

14 min read
1:44

Arriving in Simpelveld

The trip took a long flight and three trains. When the crew told Dutch locals where they were headed, the reaction was bafflement; one person described the town as quiet, with "many old people." The academy sits behind an iron gate in a large mansion, which Khare calls one of the coolest locations her team has ever filmed. She lives on campus like the other students, and her performance during her stay will be graded.

On her first morning, she joins a line of students for a grooming inspection. Even the setup is scrutinized: an instructor points out a small peel visible under a tablecloth and reminds everyone, "Don't forget the small things."

3:50

The Headmaster's Tray Drill

Her first lesson is taught by the headmaster, Mr. Kaufman, who students say is as intimidating as his reputation. Khare notes that he has more than 25 years of experience in private service. The exercise is a mental and physical drill. Students carry trays of glasses, each keeping to an assigned space, while Kaufman calls out cities. A city starting with L means turning once to the left, B means walking backwards, R means turning to the right, and F means walking forward again. He mixes in trick prompts and direct questions: the capital of Switzerland, whether a student has been to San Francisco or Florence, the distance between two Dutch cities, whether Khare, who lives in Los Angeles, has considered moving to Las Vegas. Something that isn't a city, like "University of Berkeley," trips people up.

All the while he shouts "Faster, faster," "Smile, smile, smile," and "Now we are coming to the place where it starts to be fun." Then books go on students' heads. He scolds the class for dropping them ("books are a valuable resource for knowledge") and tells Khare she is "costing me a lot of glass today." The drill ends with trays raised to nose height, lowered to the belly button, and set down. When a student thanks him and reaches for their book, Kaufman notes that nobody said anything about taking the book away.

8:45

Chores in a 135-Room Mansion

Part of the final grade comes from daily chores. Khare explains this is harder than it sounds: the mansion has more than 135 rooms, including a porcelain room, a room devoted entirely to table decor, and a stained-glass chapel. Students must make each room spotless every morning.

She is paired with Mr. Chalka, a 19-year-old student from Switzerland. He jokes that the house is haunted by friendly, prank-loving ghosts. He also corrects her vacuuming: bending low will eventually hurt her back, so she should keep her body relaxed and straight and not reach too far. When she says she didn't know vacuuming had a technique, he replies that there is a technique to everything in the household.

Chalka says he came because he lacks life experience and thinks the course will help. He also offers one of the video's central ideas. Butlers are still people, he says, but they strive to comfort others at such a high level that "we cannot be considered human in a way anymore. What we are are butlers." He adds that this applies only while working; off the clock, they are completely different people.

11:09

Tea Service and the Principal

In the next class, an instructor tells students that the principal, meaning the employer, comes first and everything else is secondary. Even if a typhoon is coming, you still serve the tea or coffee with elegance and grace.

Khare is called up to demonstrate pouring from a teapot. She restarts after a hesitant first attempt, which the instructor says was actually correct. Then he asks what happens if the lid falls off. The fix: point the small nub on the lid toward the handle, and the lid won't come off. He says the biggest challenge in butler service is adapting to the situation. It is "not about doing it a certain way," but about doing it in the way that disturbs the guest the least.

The corrections keep coming: where to put her foot, how to hold her arm, not touching certain things, coming down softly. Khare exclaims that it's "just tea pouring." The instructor answers that they haven't even started the complicated part, which is managing someone's life. The class pours tea for two hours. When the students stop smiling, the instructor tells them that being happy inside doesn't help if you don't show it.

13:42

Learning to Smile, Pack, and Open Doors

Khare is then sent to a smiling lesson with an instructor whose name the captions render as "Mr. FCO." He teaches her not to show too many teeth and to find a comfortable smile, but stresses that she also has to smile with her eyes, which he calls one of the most important signals that a smile is genuine. She says she "suspiciously" got sent to a dozen classes on basic human functions: opening doors properly, folding napkins, shining shoes, and packing a suitcase in five minutes or less for a last-minute business trip.

The packing lesson is the first one she says she truly understood, because she could see how the details might improve her own daily life. Heavy items go at the wheeled bottom, since everything settles there when the suitcase is upright. Packing starts with the heaviest items, shoes, and spare space can be filled by tucking things like a belt inside a shoe.

15:02

The Suitcase Challenge

Wanting to prove she wasn't as useless as she suspected her instructor thought, Khare challenges him to a five-minute packing race. The scenario: an employer is going on a one-day business trip to London and also needs a nice informal outfit for dinner with his wife. The clothes are expensive, so wrinkles must be kept to a minimum.

After an awkward start, Khare remembers the rules and gets her shoes in at about the same time as her opponent. Then her hands start shaking and she wrinkles "literally everything." She asks him how he is so calm; he says that's the secret. Underwear goes in easily, but with 45 seconds left the panic returns. She asks how to get more time and is told you don't. At the end, she looks over at his full, orderly suitcase and accepts she has lost.

The judge says her folding was "quite bad" but her organization was very good, and gives her 5.5 out of 10. Her opponent gets 9 out of 10.

17:49

Why Someone Becomes a Butler

Khare says she understood why she lost but was still trying to understand why people dedicate their lives to such small details. Her opponent admits he hates the question because everyone asks it. He says he was drawn in by butlers in TV series and films, where the butler is the reference person for an entire family, and he wanted to be that for someone. He says the work is impossible without passion and is always done with a smile. If a family member died tomorrow and he had to work, his employer wouldn't need to know; he would smile and work like any other day. Asked whether he has ever had to hide and cry, he says yes: sometimes you step away, hide in the back for about five minutes, calm down, and return.

19:08

The Mississippi River Lunch Exam

Khare then rejoins the other students for one of the semester's most intense exams. They have 30 minutes to set a decorated lunch for 11 people, with five on one side, four on the other, and one at each end. The day's theme is the Mississippi River. She says the last thing she wanted was to hurt other students' grades or their chances of graduating.

Classmates coach her as the clock runs down. Trays go on chairs, not the table, because they are dirty and could leave marks. Items must face three o'clock. The pre-folded napkins must face left. With 12 minutes left, a student reminds her that they have to rush and still be perfect. With five minutes left, they vacuum up any debris.

Afterward, one classmate explains why they came: to learn the actual rules for how things are done, "not because they're right, but because it gives you the feeling of comfort." This student says they are a programmer who has never worked in hospitality. They describe the academy as a gold standard, ten grueling weeks where everything must be perfect, and say they wanted to learn that different approach to detail.

21:11

The Venus Speech

The exam's second half is a public-speaking test during the meal. Khare announces that lunch is served. A toast congratulates a student who has just landed a job, along with a reminder that they still need to graduate. The instructor asks for Khare's speech; when someone asks whether the topic should be hard or easy, he says she's used to speaking in public, so it shouldn't be too easy. The topic: Venus.

Khare herself calls what follows excruciatingly embarrassing. She opens with the solar system, mentions that there used to be nine planets before Pluto was removed, and muddles "men are from Mars, women are from Venus" before correcting it. She then pivots to the vastness of space and her experience training with NASA astronauts at the Johnson Space Center in Houston. She describes her fear of space, the nightmare of drifting off like George Clooney in Gravity, and how that training helped her ask whether her fear was rational. Her takeaway is that some of our biggest nightmares are irrational and sometimes controllable. She closes by saying she won't be going to space anytime soon.

The verdict: 1 minute 39 seconds for a three-minute speech, which the instructor calls a record for the shortest one ever. He says being off topic isn't his main concern. The bigger problems are that she "didn't close the circle," her posture was very stiff and not entertaining, and she should keep eye contact throughout. Khare later admits she doesn't know what "the circle" means, and that the hard part wasn't speaking but making things up.

25:38

"Behaving Like Someone You're Not"

Afterward, Khare asks the programmer whether they ever feel the point is missing, or that they are acting like someone else. She says that is how she feels; in all the exercises, she felt she wasn't being herself.

The classmate calls that natural, but says the school is teaching students to transform and adapt themselves to the principal. Nobody needs to talk about Venus for three minutes for its own sake. The point is that being a butler "is not about us." If the employer wants a speech on Venus, you deliver it the way he likes. They describe attending the academy as an ego check. In the tech world of San Francisco and New York, they had started asking whether they were getting too comfortable: many people would want their job and salary, but were they improving as a human being, not just financially? Going back to the basics, they say, "the way down is the way up." If you can humble yourself to do this kind of work, you're well positioned to be a leader.

26:56

The Final Exam: Table Setting by the Centimeter

Khare goes into her final exam feeling wildly unprepared. She says she has failed every task so far, so this is her last chance to save her grade. The instructor demonstrates a table setting that she must memorize and copy. The cover plate goes exactly in the middle, 2 cm from the table edge. Cutlery sits 2 cm from the edge of the plate. Further spacings of 4 and 8 cm follow.

She gets five minutes, since a professional butler should be able to set a table for two in that time. She asks to use her phone as a calculator and is refused. When time runs out, her table "doesn't look like much." She says measuring and doing the math takes too long. The instructor replies that mental arithmetic matters not only for table setting but in life generally; people shouldn't rely so much on their phones.

She asks whether there is a practical reason to measure everything. He seats her as a guest and has her pretend to butter bread. Some people place the knife in an awkward position, he shows her, and reaching for it from there is clumsy. In the correct position, it is easy to pick up. Every table decision, he says, comes down to which way is easiest for the guest. He then has her set the table again at her own pace, aiming for accuracy.

30:19

What Changed

In closing narration, Khare says she came to learn how to take better care of herself and manage her own life. After the first lessons, she was frustrated at being bad at everything, and the rules seemed arbitrary and meaningless, so she questioned all of them. Talking with the students, she says, showed her where she was wrong. Their reflections are woven in. One says the work requires passion, with some days starting at 4 a.m. and ending the next day, always with a smile. Another says it is a very fulfilling job about the comfort and ease you give people, with a thank-you and a smile as the greatest reward. A third says that if they can open the gate for their mom and cook her favorite scrambled eggs, that joy is something she can't buy.

Khare concludes that it isn't really about a second-course wine glass sitting 2 cm from the charger plate, but about making a moment for someone else. She says she still doesn't necessarily agree with many of the rules or the way students are critiqued, but she now appreciates their drive for excellence and their wish to serve others.

Her second table setting is still slightly off in its measurements, and the instructor says she needs more practice. Out of a possible 1,000 points, he calculates she would receive about 580. That earns a certificate of attendance at graduation rather than a diploma. Khare ends by saying that although she failed her final challenge, she is grateful to have met so many talented people who have chosen to dedicate their lives to others.