Inside MrBeast's Five-Day Push to Find Homes for 100 Shelter Dogs
MrBeast ミスタービースト
The video sets out a simple goal: take more than 100 dogs that were abandoned or pulled from kill shelters, bring them to one large dog sanctuary, and get every one of them adopted. Jimmy (MrBeast) frames the stakes at the start, saying some of these dogs might have been dead by the time the video was uploaded. Over five days, the team learns which dogs find homes easily and which don't, tries several strategies to place the harder cases, and ends with a single dog left waiting for an adopter.
The setup: staff, advertising, and screening
To show how seriously the team was taking the project, Jimmy describes the operation. There was what he calls an army of trainers and walkers, plus a team whose only job was giving the dogs scratches. To bring in potential adopters, the team says it spent hundreds of thousands of dollars on a statewide ad campaign.
The video stresses that adoption wasn't a free-for-all. Every prospective adopter first went through what Jimmy describes as extensive background checks by an independent third party, meant to confirm they could provide "a safe, stable and loving home."
The first adopters were a couple who already had a dog and wanted a small one as a companion for it. They were introduced to Biscuit, the two dogs played together in the park, and the couple decided to proceed. Other early adoptions followed. Barkley was officially adopted, and one family took two dogs, Charlie and Nugget, after watching them get along.
Day one and day two: a slow start, then a crowd
Day one ended with eight dogs adopted. Jimmy points out what would become a theme of the video: "the cute, fluffy dogs are easier to find homes for." He adds that getting all 100 dogs adopted "could literally take months."
On day two, according to the video, the ad campaign brought in ten times as many people. The team's tactic was to put a cute puppy in visitors' hands as they came through the door, and Jimmy says it seemed to work. Hansel was among the dogs adopted, and one visitor who couldn't choose was told, as a joke, that there was a "buy one, get one free" rule (the dogs were free anyway), and left with two. A board tracked progress, and Jimmy clarifies that an X next to a dog meant it had been adopted, not that it had died.
The roles were divided. Chandler introduced visitors to dogs. Karl stayed in the park with visitors, jokingly described as making sure nobody stole the dogs. Nolan acted as "the closer" who finalized adoptions. The video says roughly 50 other people were also working to place the dogs.
The adoption package and a $10,000 surprise
Each adopter received an extra surprise. When a family confirmed they wanted to adopt Thor, they were told the dog came with free pet food for life and pet insurance for life. The video credits Jinx for the food and Spot for the insurance, and says this covered all 100 dogs, with food delivered to the adopter's door for the dog's whole life. When one adopter asked whether they also got human food for life, the answer was no.
One adopter stood out. She had already adopted six dogs in her lifetime and fell for Zoey right away. After a meeting with her existing dog went well, she was set to care for seven dogs. The team surprised her with $10,000 in cash, on the condition that she promise to give Zoey lots of scratches. She told them she rescues dogs because she loves them and they deserve a good home.
Despite the chaos, 44 dogs had been adopted by the end of day two.
Buffett, the dog nobody chose
The team also noticed which dog families passed over most: Buffett, a dog with three legs who lost one after being hit by a car. Jimmy calls Buffett his favorite and says Buffett might be the hardest of the 100 to place.
With more than 50 dogs still waiting at the start of day three, the team tried a new approach. They let everyone into the park and unleashed the dogs so the dogs could "choose their own family." Several adoptions came out of it, including one family who named their new dog Hershey. The team also ran pranks on visitors. In one, a crew member lay in a kennel pretending to be asleep, then got up and said "guess nap time's over" before going back to "sleep."
More people met Buffett, but the outcome kept repeating. One group chose Tanner over Buffett. Another group was told Buffett was a sweetheart who got around very well, and still said "I can't take him." Jimmy says this made the team sad, and that they spent $50,000 on a marketing campaign built specifically around Buffett.
The video also describes a broader pattern. Almost all the puppies were gone because, as the team says, people aren't looking to adopt older dogs as much. Since older dogs were most of what remained, Jimmy expected the task to get harder the further it went. He explains that some of the dogs came from kill shelters, which he describes as facilities that can't refuse animals, are often over capacity, and have to put dogs down to make room for more.
Day four: Dave Bautista joins the team
On day four, actor Dave Bautista joined. He said he usually adopts dogs himself and already has four rescues, with a fifth possibly on the way. The team had him play along with the pranks by barking and woofing at arriving adopters as if he were a dog. When those adopters turned out to be kids, Jimmy stopped the bit early. The adopters received the food and insurance package, plus a painting whose back carried a joke message from Dave: "I hate Guardians of the Galaxy."
According to the video, adoptions went faster than ever once Dave was there, and one visitor took two dogs who couldn't be separated. Soon the team was down to the last ten, the hardest dogs to place.
Dave kept going back to one dog, Doralee. He said she reminded him of his own dog Penny, that he hated seeing her without a home, and that if no one adopted her, he would. Jimmy said he would hold Dave to it.
Buffett got another chance that day. A visitor said their grandfather had owned a three-legged dog, asked to take Buffett for a walk, and didn't seem bothered by the missing leg, saying they'd seen three-legged dogs do pretty well. Buffett warmed up to them right away, and they decided to adopt him. The team also had a custom prosthetic leg made for Buffett and gave the adopter $10,000. The crew then took down Buffett's kennel, which Jimmy called bittersweet.
Day five: the last ten
Day five began with ten dogs. Jimmy noted that fewer dogs meant fewer options for visitors, so he expected the remaining placements to be harder. Two of his friends came to adopt: Neil, introduced as someone who lost $1,000,000 in their videos, and Dustin, who lost $10,000 about five years earlier. During this segment Jimmy says he has spent more than $2 million on getting dogs adopted and doesn't plan to slow down. The sponsor segment that follows also mentions that the sponsor gave the shelter $50,000. Dustin took Jet out to play and decided to adopt, renaming the dog Zeus. Both friends were also given checks.
As more visitors arrived, some began showing interest in the older dogs, which the team had hoped for. One adopter who specifically wanted a shepherd took Dexter, and a family with two boys chose a female dog. Around the same time, the team started receiving videos from earlier adopters showing the dogs in their new homes, including Cooper and Hazel.
The final two: Star Crunch and Doralee
Eventually only Star Crunch and Doralee were left. Visitors kept arriving, but the two dogs didn't match what they wanted: one wanted a small dog, another a younger dog, and the team had neither left. Jimmy says they worried the two might not find homes and could only wait.
When a visitor finally met both, they compared it to "the last pick in dodgeball." The team notes that Star Crunch can be very shy with new people but went straight to this visitor, who adopted her. That left Doralee alone, and the crew remarked that she seemed to realize what had happened. With only one dog left, the whole building became her kennel, and the team gave her extra attention while waiting.
Eventually one more person came in. Jimmy explains that Doralee had been rescued after being abandoned during Hurricane Idalia. She took to the visitor, who decided to adopt her. Because of Dave's earlier pledge, the team called him for his approval, and after seeing that Doralee looked happy, he gave it. For adopting the 100th dog, the adopter received $20,000 in cash, along with a request to promise to always take care of her.
Closing: donations to the people who helped
To finish, Jimmy thanked the sanctuary for hosting the project with a $100,000 donation so it can keep finding homes for abandoned dogs. The team also brought wheelbarrows holding about $50,000 for the staff who helped, which Jimmy says was on top of what they had already been paid. The video ends with every dog adopted. Doralee, the one Dave had promised to take if nobody else did, was the last.
In this video, we're going to help over 100 different stray dogs find a loving home.
Something all of these dogs have in common is that they were abandoned or rescued from kill shelters. Some of them would have even been dead by the time this video was uploaded, which is why we brought all of them here to this massive dog sanctuary to get every one of them adopted.
And to show you how serious we're taking this video, we have an army of trainers, walkers and even an entire team dedicated to giving the dogs scratches.
Make sure they get lots of love. I want the doggos happy.
And the doggos were happy, especially once the first adopter showed up.
Welcome. Come on in. What? You're going to adopt a dog even though you already have one? Yes, we want a small dog to be friends with this guy.
And if you're wondering where these two random people came from, we spent hundreds of thousands of dollars on a statewide ad campaign to get as many people here as possible.
What do you think of Biscuit? Oh, she's cute. If you're interested, we can take them to the park and let them play together. Yes, that would be amazing.
Oh, they're running together. Yes. We love her. You want to proceed to the next step? Yes, please. We love her so much.
One down, 99 more to go. Oh, we got a runaway dog. We got you cornered. They're all cheering him on. All right. Whoever adopts Rocky, good luck, he's very energetic.
And something you should know: every person who wants to adopt a dog...
Hi, baby! All right, you're free, Barkley. Oh, he's great. I think we're going to do it.
...is first put through extensive background checks by an independent third party person to make sure they'll be able to provide a safe, stable and loving home.
Barkley's been officially adopted. Thank you! Congratulations.
And when the next family came in...
Let's go find you guys a dog.
They noticed a dog right away.
Oh, look at this. He's ready. How many dogs? As many as you can carry, baby. Charlie and Nugget. They're getting along so well.
And after saying goodbye to Nugget and Charlie, things began to pick up.
Hi! I'm Karl, you want to meet a dog instead of me? Yeah, that's kind of why I'm here. Chandler, nice to meet you. How's it going? I'm Jimmy. Hi. You strike me as someone who'd like Brownie. He's cute.
It's the end of day one and eight dogs got adopted. But obviously, the cute, fluffy dogs are easier to find homes for. Getting all 100 dogs adopted could literally take months, but at least on day two, thanks to our ad campaign, we had ten times the people waiting.
Oh my God. Here's a cute puppy. You got to play with it? Oh my gosh.
The objective is to hit them with a cute puppy when they walk in the door. Seems to be working.
I like this one. I love you. You want to take Hansel? Let's do that.
There's so many people in here. I don't know what to do. Oh my God! I'm taking the dog home. Okay. There we go. Another one adopted.
In case you're wondering, these Xs don't mean the dogs died. It means they got adopted.
I want both! See if you can convince them to adopt two dogs. There is a buy one, get one free rule. They're both free. They're both free, actually. Let's get these two. I think you are the one for me, baby. We rolling, Rocky out.
Chandler is introducing people to dogs. Karl's hanging out with the people in the park to make sure they don't steal the dogs. And Nolan is the closer and making sure they adopt the dogs. Plus, we have 50 other people running around doing everything in their power to find these dogs homes. We have a well-oiled machine running and we will get all these dogs to a loving home.
And on top of that, every adopter gets an additional surprise.
So are you guys certain you want to adopt Thor? Yeah. Pretty much. Then I have a surprise for you. Every dog that gets adopted, they also come with free pet food for life. I should probably turn this so you can see it. Free pet food for life and pet insurance for life.
Get out. I think I'm going to cry. Do we get food for life? That does not come with human food for life.
Thanks to Spot and Jinx, we are able to provide premium pet food and insurance for all 100 dogs.
Let's go! Thank you!
Which literally means free dog food shows up at their door for the entire life of the dog.
Oh, my God. Look at that. Thank you! What kind of angel is doing this? It's my friend Jimmy. Well, tell your friend Jimmy thank you.
But that was when I met this woman who really stood out, having previously adopted six other dogs in her lifetime. And so we took her to see some dogs, but she fell in love with Zoey right away.
That's her, Dane. And she's going to meet Zoey for the first time. Let's see if they get along well. The butt sniffs. That's a good sign. We need you to be extra nice to Zoey. Okay? Look at them running around. Zoey is going to be extra happy in this new home.
And because now with Zoey, she'll be caring for a total of seven dogs...
How awesome.
We wanted to surprise her with something a little extra.
We're also going to give you $10,000 in cash. Get out. As long as you promise to give her lots of scratches. I do that for nothing. Now you're doing it for ten grand. No way. No problem.
I rescued so many babies because I just love them. And they deserve a good home. Yeah, absolutely. You're going to give her a great home, we know that.
And even though it was a chaotic day, by the end of day two, we had 44 dogs adopted. But we noticed there was one dog who got passed up by families more than any other that day.
This dog's name is Buffett. He only has three legs because sadly, he was hit by a car, which unfortunately means he may just be the hardest dog out of 100 to find a home for.
So this is my favorite dog over here. His name is Buffett. He only has three legs.
But luckily for Buffett, we had a few new strategies for tomorrow because on day three we still had over 50 dogs to get adopted. So the first strategy we used was...
I let everyone into the park and unleash all of the dogs so that they can choose their own family.
You got a camera and you're the cameraman. So beautiful!
Have you decided on the baby's name? We think Hershey. Hershey? Good dog name, bad chocolate name.
Yeah, you can just jump in there. We won't lock you in. All right. You can't leave until you adopt her now. So what do you say? You want to get the leash? Yeah, why not? All right, arms up. I'm just kidding. It's a perfect match.
You think this might be the one? Think so. You want to go home with me? She's too cute.
And since we were getting pretty good at adopting dogs, it was time to have a little bit of fun.
Boys, what am I doing? Lay down and pretend to be asleep whenever they... Oh, she just came in. Hi. Stay asleep, hold it.
Is he asleep? Yeah, he's taking a nap. He just tucked him in.
Now get up and say, "Guess nap time's over." Guess nap time's over. And now go back to sleep. Bro, they think he's crazy. Look at her face.
But all jokes aside, the good news is we were finally getting more people to see Buffett. Oh, he likes you guys. Buffett might be about to find a family. But unfortunately...
Are you thinking Tanner or Buffett? We need to get Tanner. Do you want to take Buffett back? Yeah, I think so. And we'll go take a look at a couple more. Okay.
So we try it again with these two. He's a sweetheart, and he actually gets around really well. But once again... So you don't want Buffett. I can't take him. Yeah, come on, good boy.
And to be honest, guys, this whole situation made us really sad, which is why we spent 50 grand on a customized Buffett marketing campaign. We will not rest until Buffett has a loving home.
As you can see, almost all the puppies are gone because people are just not looking to adopt older dogs as much. And since that's all we have left, the further we go, the harder this gets.
Some of these dogs are from a facility called a kill shelter because they're unable to refuse any animals. They're often overcapacity and have to put down their dogs to make space for more. But fortunately, that's not going to happen.
And up next, we're on day number four. And this time we have Dave Bautista, who you might recognize from Guardians of the Galaxy.
Thank you. This one's your favorite. She's so loving. She's working her magic. Don't give me that look. She's like, "Come on, why don't you adopt me?"
You're usually the adopter. Yeah. I have four. All rescues. Might be five soon. Yeah. Look at us, we both look super defined.
With everyone's dogs picked out, it was time for Dave's official initiation. This time Dave's doing the adoption. Let's see how good of an actor he is.
Dave, when they walk in, bark and woof to them as a dog. It's an everyday thing for me. Oh, it's kids. Hello. How are you?
All right, you can stop. You can stop. I don't want to make it too hard on him. Sorry for barking. I've been speaking to dogs all day.
And we have a prize for you. We have a huge prize for you guys. Free pet food for life, from Jinx. And we also have pet insurance for life, for your dog. Oh, wow. That's amazing.
But wait, there's actually one more surprise. There's actually one more surprise. And then go to the beach painting, turn it around and show them what it says on the back. Do we get the picture? I hate Guardians of the Galaxy. No way. Thanks, guys.
With Dave now part of the team, we were adopting dogs faster than ever before.
How's it going? Oh, they're so cute. Are you taking both of them? Yeah. You can't separate. Let's go get the paperwork ready. Let's do it.
And soon enough, we were approaching the final ten and hardest to get adopted dogs.
Hi, baby! Yeah. Dave, you keep coming back to her. What's going on?
I have a dog named Penny, and she reminds me of her so much. So it's already feeling like we're connected. I hate seeing her without a home. It's killing me. If no one takes her home, I'll take her.
If no one adopts her, you'll take her? I'll adopt her. Yeah. I'm going to hold you to that. She's going to have a home no matter what.
And it wasn't just Doralee. After getting passed up again and again by families all day, Buffett seemed like he was starting to lose hope. But then something unexpected happened.
Buffett seems pretty cool. My grandpa had a three-legged dog. Can I take him for a walk? Yeah.
Buffett seemed to warm up to this guy right away. Come on, hop-along. Someone might adopt Buffett.
Buffett had a lot of fun running around, and this guy didn't seem fazed by his missing leg at all. So I've seen three-legged dogs do pretty good. I'm feeling really good about this time. I think Buffett is about to find a new home.
You want to go home with Buffett? Yeah. He seems like a good dog.
And to ensure that Buffett has the best possible quality of life moving forward, we also had a custom prosthetic leg made for him and were able to give his adopter $10,000.
Buffett found a home. Now we got to get rid of his kennel. Buffett, we miss you already. It's bittersweet, but it feels good to finally take down his kennel. We'll miss you, Buffett.
It is now the start of day five. Only ten doggos remain. We've made some very serious progress. As there's less dogs, there's less options for people to choose from. So obviously this is just going to get harder.
And to kick off today, I brought two of my friends who are looking to adopt dogs. You might know Neil because he lost $1,000,000 in our videos. You might know Dustin because he lost $10,000 like five years ago. It's a lot better than a million.
And while you're looking for dogs, because I've spent over $2 million on getting dogs adopted, don't plan on slowing down anytime soon. Please, for the love of God, can I tell you about Surfshark? Of course. I'd rather look at the dogs.
Surfshark is a private network provider, VPN, that lets you access content not available in your location as well as browse the web safely and securely.
Surfshark was also kind enough to give this shelter $50,000 to help save more dogs. So you should watch this ad.
What do you think of Cocoa? I think... Here, tell me in one second.
Sometimes content is only available in a specific country. Luckily, Surfshark has 3,000 servers in 100 different countries, so you can watch movies or shows that aren't specifically available in yours.
Anyways, what were you saying? Tell me more about the VPN. I already did.
You want to take Jett out for a walk? Please. Yeah. Let's do it.
And with Surfshark's Alternative ID, you can disguise things like your address, email and phone numbers from hackers.
You're free. Look at them running. Oh, my goodness.
What's the verdict? I love playing with this dog and I want to keep playing with this dog forever. Good enough for me. You think you're going to get Jett? I'm absolutely getting Zeus. Oh, his name's Zeus now? Good enough for me.
Did you know if they use discount code MRBEAST on Surfshark, they can get up to 83% off and have six months added to their subscription? Are you kidding me?
On top of that, Surfshark has a 30-day money-back guarantee, so there's literally no reason not to install and give it a try right now. You're stupid if you don't.
Neil, don't worry. You don't have to share checks with him because we have our own checks for you. Let's go!
Eight dogs remained and we're going to go find them a home. Jimmy, how do I cash these?
As we had hoped, as more and more people came in, some were showing interest in our older dogs.
Is Dexter a shepherd? Were you interested in a shepherd? Yes. That is exactly what I was interested in.
We got two boys, so I think we need a girl. She's ready to come out. Hello, pretty girl.
So you made up your mind about Dexter? You're taking him home? Oh, yeah, I'm taking Dexter. I think we need her in our life. They're so happy.
And so as we removed some of the final dogs' kennels, we started to receive video footage from all of the families who had adopted these dogs so far.
And she's loving her new life here. Cooper has been a great addition to our family. This is Hazel so far. She is doing amazing.
Hi, Sarah. You got belly rubbed. Good boy. Yes. Thank you for the puppies, MrBeast.
And it was really beautiful. At the start of this video, we had 100 dogs that had been left in kill shelters or abandoned, but now only two remain, leaving us with Star Crunch and Doralee.
And while people were coming to adopt, neither dog seemed to fit what they were looking for.
I was looking for a small dog. We don't actually have any small dogs.
I was really looking for a younger dog. Yeah, no worries.
Do you guys have any small dogs? Sadly, we don't have any more.
We were starting to worry that we wouldn't find these two a home, and there was nothing left to do but wait. Star Crunch and Doralee.
Oh, how's it going? What up? Hi. These are our final two. It's like the last pick in dodgeball. I'm going for this one.
Star Crunch can be incredibly shy when she meets new people, but Star Crunch gravitated right to him.
We'll call you Crunch. Win him over, Crunch. You're watching all these dogs get adopted. No. Doralee.
And even though it was exciting to watch Crunch get adopted, it was still sad to see Doralee all by herself.
Oh, my God. She's actually sad. She's just realized what happened.
And now we have one. And we're going to give whoever adopts Doralee over there an even bigger surprise than everyone else. And since she's the only dog left, she doesn't need a kennel. This entire building is her kennel. She's so fast.
We made sure to give Doralee all the attention the last dog deserved, as we waited and waited and waited until finally one person walked in.
How's it going, man? This is Doralee. Hey. Oh, she seems to like you. So pretty, yeah.
She was saved after being abandoned during Hurricane Idalia and now she's just looking for a forever home. I think she just found one.
But before you can take Doralee home, one person has to approve of it. I hate seeing her here. If no one takes her home, I'll take her.
How's it going? I need you to give your blessing, okay? She looks super happy. Oh, yeah. Approved! I'm going to give him the paperwork. Take care. Congratulations.
Oh, I just hung up on Dave. He is way too big for you to do that.
Congratulations on adopting Doralee. And as a reward for adopting the 100th dog, we have $20,000 in cash for you. Are you serious? You have to promise us you will always take care of her. Right here.
I have one final surprise for the people that helped us get all these dogs adopted. Come on in.
As a thank you for letting us use your place, we wanted to make a $100,000 donation so you can keep finding abandoned dogs homes. We also brought a bunch of money for all of you that helped us get them adopted.
Thank you, Spot and Jinx, for providing pet insurance and dog food. That was wonderful.
There's about 50 grand in those wheelbarrows, which is extra on top of what they made when we paid them to help. Thank you for watching.
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