MrBeast's Plan to Turn Video Views Into Meals in Kenya, Ghana, and the United States
MrBeast ミスタービースト
The video rests on one claim: every time someone watches it to the end, money is generated, and that money pays for food for people in need. MrBeast (addressed on camera as Jimmy) tells viewers that this money will do more than buy meals. It will also pay for farmland, build kitchens, stock school meal programs, and help pull children out of child labor. The video follows that money to schools and farms in Kenya, to a school and cocoa-farming families in Ghana, and to a food-rescue nonprofit in Philadelphia. It closes with the funding commitments that set how many meals the views will become.
The Premise: Views as Meals
The video opens with MrBeast handing out food to a large crowd. He says that because the channel gets so many views, he "brought a lot of people." He explains that the money from each full view grows as the video grows and will feed "an astonishing amount of people." Within the first minute he announces that 1,500 people have been fed. He then says the effort is not limited to meals and lists the farmland, kitchens, school food, and child-labor work that the rest of the video covers.
Kenya: Desks, a Kitchen, Water, and a Farm
The first stop is a school in Kenya. MrBeast says that because of "our meal program," school attendance has "skyrocketed," and so the next step was to upgrade the classrooms. There were so few desks that some students were sitting on rocks. Looking at a bench crowded with children, he asks whether it is really meant for four. A school representative confirms it is designed for two. The students are asked through a translator whether they want new desks, and they say yes. The crew then carries in new desks, and MrBeast says that even with all the new students, everyone now has a seat.
A crew member says the scene shows how much people in America and Europe take for granted. Something as simple as a desk, so that children no longer sit on rocks, is "literally making their week."
The video then turns to the kitchen. MrBeast says the school's existing kitchen could not feed every child breakfast and lunch every school day, so the team built a new one. They also dug a well with water storage, added a greenhouse, and set up a farm on the school grounds. He describes this as giving the school everything it needs.
Partner Farms and the Tractor
Meal programs are drawing more students to neighboring schools, so the project is also partnering with large farms. The video visits one, introduced as Oleleshwa farm and run by a man named Justus. Justus explains that the farm has two parts. One part grows food that goes directly to schools. The other grows produce to sell to nearby communities, which helps keep the nonprofit running.
These farms rely on manual labor, and MrBeast says that is not efficient enough to grow as much food as the schools need. The team gives the farm a new tractor. According to MrBeast, a task that took 45 minutes by hand will now take 45 seconds.
He says the tractor matters more than viewers might think. Giving view money to school meal programs, he points out, does not make food "magically" appear. The food has to come from somewhere, and in this case it comes from the higher yield the tractor makes possible across the farm.
A Truck and 100,000 Meals for the Community
To get the food to as many people as possible, the team gives the school a new truck, presented as a vehicle "for the community." MrBeast asks the recipients to use it to feed everyone around them. He says the truck will let the school deliver surplus meals to families across the area, and that it arrives loaded with enough food for more than 100,000 meals. The community responds by giving him a goat.
He then raises the target: because of viewers' views, he says, a million meals will be given away by the end of the video.
Ghana: A School Farm and the Problem of Cocoa Child Labor
In Ghana, the team funded another kitchen and water tank, plus a new farm for a local school. On the cabbage plot, viewers are told that the crop being planted will be ready in about two and a half months. Someone at the school says this small cabbage farm alone can feed the students.
MrBeast contrasts this with the millions of other farms across Ghana, which he says do not have such a positive story. The area is a farming community, and most parents are cocoa farmers. Many children work on the farms as well and play a crucial role in earning their family's income. He asks a school representative whether four out of five students worked on a cocoa farm before enrolling, and the representative says yes. MrBeast's reading is that these children are now getting an education instead, simply because the school offers a free meal. A school representative agrees that the food is raising enrollment and says it will bring children to school and keep them there.
Livestock as a Way to Keep Children in School
The team also tries to make it easier for families to keep their children in school. They bought dozens of pairs of animals, including cows and goats, to give to families. MrBeast explains the reasoning: the extra income from the animals should let parents send their children to school rather than have them work on farms. When he asks whether the next day will be the children's first day of school, the answer is yes.
The handover becomes a comic moment. MrBeast says relying on Tareq for help was "a mistake." Tareq releases ten goats at once, they run off, and MrBeast jokingly fires Tareq. The team marks the end of the Ghana trip by handing out chocolate. The children say they like it, and the visit ends with them looking up at the drone camera.
Feastables and Child-Labor Monitoring
MrBeast states that 45 percent of children living in cocoa-farming households in Ghana work in illegal child labor. To address this, he says, Feastables is working with farmers to set up child-labor monitoring and remediation systems that move children out of labor and into school. A school representative says the community has long prayed for school feeding for its students, thanks the team, and hopes the program will last for years. MrBeast replies that he hopes it lasts forever.
The United States: A Waste Problem, Not a Production Problem
Back in the United States, MrBeast frames hunger as a different problem. He says America produces so much food that almost 40 percent of it is thrown away. If even 10 percent of that could be saved, he says, hunger in the United States could "theoretically" end.
This leads to the Philadelphia Wholesale Produce Market, which he describes as one of the largest food marketplaces in the country. There, he says, up to ten million pounds of unsold food each year is at risk of going to waste. This is where Evan and the nonprofit Sharing Excess come in.
The video explains that when sellers have nowhere to sell food, throwing it away is the easiest option. Potatoes serve as the example. A retailer might refuse any potatoes within a month of expiring. Sharing Excess asks why that food shouldn't go to hungry people instead, and Evan calls it "a no-brainer." According to the video, the organization collects millions of pounds of food that would otherwise be discarded "for silly reasons."
The sorting process is shown on camera. Produce that looks good goes into one box, and produce that doesn't goes into a bin. When MrBeast asks if that is really all there is to it, Evan says yes: if the process were more complicated, people wouldn't do it. The crew briefly jokes about whose pepper is biggest. Evan then points out that all the food in view was donated from that one building that day, and that there is more available. Sharing Excess needs more trucks to collect all the food that is actually on offer.
What One More Truck Can Do
MrBeast says this market and others like it have so much surplus that even Sharing Excess cannot distribute it all before it spoils. With one more truck, he says, the organization could rescue up to seven million additional pounds of food a year. Evan is led in blindfolded and shown a new truck. MrBeast adds that watching the video sends more money to Sharing Excess so it can keep filling that truck for years.
The video then follows one day of the extra truck's work. The first delivery goes to the Double Trellis Food kitchen, which cooks gourmet meals for people in need every day. MrBeast says everything in the kitchen would have been thrown away and is now a gourmet meal for someone in need. The meals cooked that day fed 600 people. The truck still had thousands of pounds of fresh produce left, which went to several community fridges, to people on the street, and to a food drive the team held in North Carolina, where MrBeast says hundreds of people needed nutritious food.
How the Meals Are Funded
At this point the video names DoorDash as a partner. MrBeast says that buying a limited-edition hoodie sold through DashMarts on DoorDash will help donate 100 meals. He also says DoorDash's Project DASH has helped deliver more than 100 million meals in a few years. During the food drive there is a running joke: MrBeast notices Evan covering the DoorDash hoodies with Sharing Excess branding. In another moment, a person at the food drive says they watch the videos but don't know MrBeast's name, and the crew jokes that they don't either.
After the food drive, MrBeast gives Evan two checks. The first covers 600,000 meals. Before the video went up, he explains, the team had promised a million meals, and he asks Evan to provide 600,000 of them. Evan says, "We're on it." The second check is blank. MrBeast says the amount after the video is published depends on how many people watch, and he will fill it in as views come in so Evan can keep feeding people. Evan asks viewers to watch, saying they could provide so much food. MrBeast tells viewers that the dollar amount on the check is up to them.
Tony Robbins's Pledge and the Final Ratio
The last funding commitment comes from Tony Robbins, who appears in a recorded message. Robbins says every view will bring more meals and commits ten million meals, framed as matching funds for anyone who wants to join him. He asks viewers to share the video with friends.
The video ends with MrBeast's statement of the exchange rate. Because of Tony Robbins and DoorDash, every 20 views equals one meal for someone in need. The final number of meals is left open, since it depends on how many people watch.
Every single time someone watches this video, it helps feed someone in need. And since we get a lot of views, I brought a lot of people!
Here you go. Thank you, friend. Yeah, no problem.
If you're wondering how this works, every time someone watches this whole video, including you right now, money is generated. And as this video grows, that increasing amount of money will feed an astonishing amount of people. Everybody eats.
But that's not all it's going to do. MrBeast! You watching this video will supply farmland, build massive kitchens, fill schools with food for their students, and save children from child labor. So, honestly, I'm glad you're here.
There you go. 1,500 people have now been fed. I'm very excited for the future.
And because of our meal program, the school attendance skyrocketed, so it only made sense to upgrade their classrooms. They have so few desks at the school that some students literally have to sit on rocks.
I assume you're not supposed to put four kids on one of these. Of course. This is only supposed to take two kids. Really? Not four. Can you ask them if they'd like new desks? [Speaking foreign language] Yes! I'll be right back, then.
Bring it on in! We got some new desks for everybody! And now, even with all these new students, everyone has a place to sit. Look how happy they are!
Let's get to unloadin'! Bro, I love this video!
This really puts into perspective the things we take for granted in America and Europe. Something as simple as a new desk for their school so they don't have to sit on rocks is literally making their week.
Thank you, Jimmy. No problem. This means a lot to me. All right, thanks for the help, guys. They're carryin' all the way right now.
You ready for your new desks? Yeah! Yeah?
Obviously, they can't feed all these kids breakfast and lunch every school day with this "kitchen." Which is why we built this brand new kitchen! And on top of revampin' the school, we also dug a well here with water storage, plus a greenhouse and, pan the camera, a farm. We are hooking this school up with everything they need.
And for the influx of students at neighboring schools, we're partnering with massive farms like this one!
And this is Justus. He runs the farm. Welcome to Oleleshwa farm. We have two parts of the farm. One part of the farm goes directly to the schools, and the other part of the farm, we specifically grow to sell to nearby communities, which helps to keep the nonprofit going.
And because right now these farms are using manual labor, which is not efficient enough to produce as much food as the schools need, we brought you a brand new tractor! No way!
Now, instead of people doing manual work like this, they can instead just use this tractor. What previously took 45 minutes will now just take 45 seconds.
This tractor is more important than you may realize. Just because we're takin' the money from all the views on this video and giving it to school meal programs doesn't mean food just magically spawns outta thin air. The food has to come from somewhere, and in this case, it's comin' from the increased yield on this tractor across this massive farm.
And to be sure this food reaches as many people as possible, we've got a special surprise for the school. Everyone, come over here! Here are the keys to your brand new truck for the community! Congratulations!
What?! What?! What?! I want you to use this to feed all of the community. Thank you. Thank you so much! We have a new truck!
This truck will enable the school to provide excess meals to families all over the community. And inside of your guys's brand new truck is enough food for over 100,000 meals!
The community was so thankful they gifted me a goat. I have a goat now.
And if you thought 100,000 meals was a lot, by the end of this video, because of your view, we will be giving away a million meals. That's Kenya for ya!
Let's head to Ghana, where we also funded the construction of not just another kitchen and water tank, but also a new farm for a local school. The cabbage we're planting here, in around two and a half months, will look like this. We can feed the students just from this small cabbage farm.
But unlike this farm, the millions of others all across Ghana don't share such a positive story. It's a farming community. Most of the parents are cocoa farmers. And sadly, the children are as well, playing a crucial role in generating their family's income.
Four out of five of your students, before they enrolled to this school, worked on a cacao farm. Yeah. And now, instead of working on a cocoa farm, they're getting an education just because we're giving them a free meal. Yeah. This food is increasing our enrollment. It will bring the kids to school and they'll stay in school, too.
And we found another way to help kids stay in school. These are their brand-new cows. We bought dozens of pairs of animals that we're gonna be gifting to these families, and with that extra income, they'll be able to send their kids to school as opposed to having them work on farms.
Tomorrow will be their first day of school? Yes. Congrats! All right!
And with so many animals to give away, I had to rely on Tareq for help, which was a mistake.
Tareq, bring out the next ten goats at the same time! Oh, man, that's a lotta goats. That's a lotta goats. Come on, goats! Come on, come on! Here we go. Wait! No, no, no! Somebody get the goats! All right, Tareq! Tareq! They got away. Tareq, you're fired.
Congrats on your brand-new goats!
And I know the perfect way to celebrate our time in Ghana. Have you guys had chocolate? Tell me what you guys think of it! No problem. Do you like the taste of it? Yes!
Do you guys wanna see the drone? Yes. If you look up, you can see yourself on the camera!
You are welcome, you are welcome, you are welcome, my friend.
It's sad, but 45 percent of children that live in cacao farming households in Ghana work in illegal child labor. So to fight this, at Feastables, we're working with the farmers to establish child labor monitoring and remediation systems to get these kids out of child labor and into school.
to get these kids out of child labor and into school.
It's been our prayer that we have school feeding for our learners, and now we have it. So, we thank you so much, and we hope that this will continue for years.
I hope forever.
And now that these families in Ghana have enough to eat, back in the United States, ending hunger requires solving a completely different problem. Believe it or not, America produces so much food that almost 40 percent of it simply gets thrown away. But if we can preserve just ten percent of it, we could theoretically end hunger in the United States.
And that brings us to the Philadelphia Wholesale Produce Market, one of the largest food marketplaces in America! Where every year, up to ten million pounds of unsold food is at risk of going to waste. Which is where Evan and his nonprofit, Sharing Excess, come in.
And if they don't have a place to sell it, it's the easiest option to throw it away.
Let's take these potatoes, for example. Some retailer might be like, "Hey, if they're within one month of expiring, we don't want it." But instead you're like, "Yo! Why not give it to people who are starving?"
That's right. It's a no-brainer.
So Evan and his organization, Sharing Excess, collect millions of pounds of food that, for silly reasons, would have been thrown away.
What are we lookin' for? This looks good.
That looks good, so we're gonna put it in the good box.
This one? This one looks a little... not good.
Not so good. Throw it in the bin.
Okay. And that's all you do?
Yeah. If we make it more complicated, people wouldn't do it.
Wait, Tareq, why is your pepper so small?
I think I got the biggest pepper out of the boys!
Everyone knows this is what you do with your pepper.
Wait. Your pepper's deformed, Nolan. It's curly.
Yo, the boys wish they had a pepper this big.
All this food is just what's been donated today from this building. And there's even more out there. We need more trucks to be able to pick up all of the food that's actually available.
This market and others like it have so much food that even Sharing Excess Organization can't distribute it all before it goes bad. But with just one more truck, they could rescue up to seven million pounds of additional food every year. And maybe you can see where this is going, but I made sure Evan couldn't as I led him to the surprise that I had prepared for him.
Evan, take off your blindfold and turn around! Look at your brand new truck!
Yeah!
And again, just by watching this video, you're helping us give more money to Sharing Excess so that they can continue to fill this new truck with food for years to come. But let me show you what just one day with an additional truck can do, starting with supplying the Double Trellis Food Kitchen where they cook gourmet meals for the needy every day.
Everything you see here would have been thrown away, but now it is a gourmet meal going to someone in need. This is crazy.
And while the meals we cooked fed 600 people, our one truck still had thousands of pounds of fresh produce to stock multiple community fridges, hand out directly to people on the streets, and even host our own food drive in North Carolina, where hundreds of people were in need of nutritious food.
And you can help too, with the help of DoorDash. By watching this video right now, you're helping feed someone in need. And for a limited time, if you purchase this hoodie, available exclusively at DashMarts on DoorDash, you're gonna help to donate a hundred meals like this to people in need.
I got some meals for ya. Oh, I appreciate it. Of course.
I'm noticing Evan's putting his Sharing Excess branding over the DoorDash hoodies.
All right, here we go. Oh, there he is! Sorry, I had to pause the food drive to settle that. Do you need a hat?
Scan the QR code or click the link in the description to purchase your hoodie on DoorDash now. Let's help as many people in need as possible. DoorDash's Project DASH, in just a few years, has helped to deliver over a hundred million meals.
All this food would have been thrown away. Isn't that crazy?
That is crazy.
Hey! Do you watch the videos? Yeah. Do you know his name? No.
She took a picture of me! Hey, neither do we!
And once the food drive was over, I still had two more surprises for Evan.
Evan, I have two checks for you. First, to get us to a million meals, here's a check for six hundred thousand meals.
Oh, my God...
Before the video goes up, we said we'd do a million meals. I need you to do six hundred thousand of them.
We're on it.
And then after the video goes up... I don't know yet. It depends how many of them watch the video. So here's a blank check. And as they watch the video, I will fill it in so you can keep feeding people in need.
Oh, my God. Guys, please watch this video. We could provide so much food!
The dollar amount written here is up to you guys. And not only did DoorDash step up to help fund these meals, but so did a gentleman named Tony Robbins who has a message for you guys.
What you're doing is so important. Every view you watch is gonna bring more meals, so I'm gonna commit ten million meals to you, matching funds for anybody who wants to join me here. Let's really do everything we can and get as many people helped as possible.
Make sure you share this video with your friends. Because of Tony Robbins and DoorDash, every 20 views equals a meal to someone in need. Let's share this.
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