Four Resistor Makers, Four Different Strategies: KOA, Hokuriku Electric, Susumu, and ROHM at TECHNO-FRONTIER 2026

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Overview

At TECHNO-FRONTIER 2026, held July 15–17, 2026, the electronics YouTuber Ichiken hosted a session at the "Ichiken Lounge" called "Roundtable Discussion on the Future of Electronic Components: Resistors." Four resistor manufacturers took part: KOA, Hokuriku Electric Industry, Susumu, and ROHM. Each sat down with Ichiken for a one-on-one interview.

22 min read

Ichiken framed the session around a common assumption. Resistors are plain-looking parts, used for current limiting, voltage division, and current detection, so people may think all resistors are basically the same. Ichiken noted that their importance has been rising in areas such as EV current-detection shunts, server power supplies, renewable energy, and power electronics. The aim of the session was to show how differently each company approaches the same component. At the end of every interview, Ichiken asked the same question: what is the biggest selling point of your company's products?

KOA: A Broad Lineup and a Focus on Thermal Design

KOA's representative opened with a small gift. The company combines agriculture with manufacturing and also does woodworking, including custom furniture, which Ichiken said they had not known.

The representative then described the company. KOA is based in Nagano Prefecture and was founded 86 years ago. It has annual sales of about 70 billion yen and about 4,000 employees. Roughly 70% of its production is domestic, and it also manufactures and sells overseas. Resistors make up the vast majority of its revenue. Many customers are automakers, and industrial equipment makers are another important group. The core product is the thick-film chip resistor, but KOA also makes thin-film resistors, metal and milliohm-range resistors, leaded resistors, cement resistors, and modules. The representative's message was that if you need a resistor of almost any reasonable size, KOA probably has one.

Asked which products KOA most wants to promote, the representative named the thick-film chips, including the high-power models covered later in the interview, and a wide variety of low-resistance metal-plate resistors.

Why Terminal Temperature Now Matters

Most of KOA's presentation was about thermal design. The representative explained that traditional thermal design dealt with cooling components by blowing air over them. Lately, dissipating heat through the circuit board has become much more important. That makes layout a thermal concern and raises the problem of how to measure the temperature of many small parts. For a component maker, the implication is that part specifications must now assume heat will flow into the board.

Ichiken related this to their own work. They are running a "Domestic USB Charger Project" with the Japanese charger maker CIO, and the case temperature reaches 70–80°C. Ichiken said they fully agree that thermal design is extremely important.

The representative then explained the derating curve, which plots temperature on the horizontal axis and power on the vertical axis and shows how far power must be reduced as temperature rises. Traditionally that temperature was the ambient air temperature, which the representative called somewhat vague. KOA instead bases the curve on the temperature at the terminal, where the component joins the board. Under this "terminal temperature specification," the resistor's operating limits are defined by the temperature of the part itself. The representative said this approach has been reflected in international standards and JIS standards. KOA provides terminal-temperature derating curves for almost all of its resistors, and the representative said this matters in every application, including automotive, renewable energy, and server power supplies.

Raising Power Ratings on Evidence Rather Than Guesswork

Over the past two years, KOA has been raising the power ratings of existing products. One example is a pulse-resistant resistor designed to handle more power than general-purpose parts. In the 2012 size, where a standard part is rated at 0.25 W, this one is rated for up to 0.75 W. The representative also mentioned the wide-terminal (long-side) type that has become popular recently. On a terminal-temperature derating graph, these parts can handle high power even at high temperatures. The representative acknowledged that other companies sell similar products, but said heat dissipation is critical here.

Ichiken asked the obvious question: if the rating goes up, what happens to service life and long-term drift? The representative's answer was that terminal-temperature specifications let customers see the temperature at which the part is actually operating, which makes reliability easier to judge.

The representative also explained how the higher ratings were set. In the past, ratings were often raised a little at a time in response to individual customer requests. KOA's thermal design work has improved its ability to control the temperature of parts mounted on a board, so it can now build test environments for resistor ratings. Using in-house technology, KOA identified the limits imposed by materials and structure and ran tests with finely adjusted temperatures. The representative said the rating was pushed close to the limit, but that the basis for it is clearly stated. Ichiken summarized the point: once the PCB is the main heat sink, this kind of evidence is what matters.

The Heat-Dissipating Metal Chip

KOA also presented a new product, the "heat-dissipating metal chip," which was on display at its booth. It is a copper chip mounted on top of a copper trace on the board. In the demonstration, about 60 A flows through a pattern and heats it considerably. Adding the chip lowers the resistance of that section of the pattern, which reduces Joule heating and slows the temperature rise. The representative explained that it works by reducing the heat generated in the first place, not by dissipating heat, and admitted it is not really a resistor.

On applications, the representative said automotive customers building integrated ECUs sometimes need to carry significant current in specific places. Designers have been using larger chunks of metal or jagged parts for this, and KOA hopes to offer its small chips as an alternative. Ichiken restated the idea as using extra copper only where it is needed, instead of thickening the copper foil across the whole board, and the representative agreed.

A Ceramic Chip Resistor for Pulses, Still in Development

The last KOA product was a pulse- and surge-resistant ceramic chip resistor. On a graph with pulse width on the horizontal axis and pulse limit power on a log vertical axis, its limit at a 1 ms pulse was about two orders of magnitude above standard parts. The construction differs from an ordinary chip resistor. A typical chip has a resistive film on an insulating substrate. In this part, the whole body is conductive ceramic, similar in concept to the old solid resistors. KOA already sells leaded versions but had struggled to make a chip version. The representative described it as a component with almost unmatched pulse resistance and said it is still a work in progress and will take a while longer.

Ichiken said they had not seen this type from other makers, even in leaded form. When asked about downsides, the representative said the TCR can be strongly negative, so users need to be creative in how they apply it. Tolerance is also poor, because the finished body is cut and then fitted with electrodes, so precise resistance values are hard to achieve. The part has to be used selectively, but it could work well in places with impulsive loads, such as snubber circuits.

KOA closed by pointing to its web pages and videos on thermal design. For its biggest selling point, the representative named the breadth of the lineup: thick-film, thin-film, metal, leaded, wirewound, and cement resistors, including some very tall parts. They also mentioned using the leaded ceramic technology in a chip format. The message was that anyone unsure which resistor to use should contact KOA.

Hokuriku Electric Industry: From Carbon Film to Derivative Chip Products

Hokuriku Electric Industry is based in Toyama Prefecture. Its representative traced the company's history from carbon-film resistors, which were discrete parts originally for military use, to printed resistors, hybrid ICs, and high-voltage resistors. That technology led to thick-film chip resistors as the industry moved from discrete to surface-mount parts. Today the company also focuses on sensors and modules. It has three business divisions, and chip resistors belong to the Components Business Division. The representative said the company does not specialize only in resistors.

The development roadmap started from an observation about price. A chip resistor can cost around 1 yen, or even a few sen, yet it is indispensable in circuits. Customers ask for more than low cost, so Hokuriku is working toward higher power, lower resistance, resistance to harsh environments, and environmental compliance. The representative said the company's low-cost manufacturing technology has also led to derivative products such as chip fuses and ESD-resistant chips. Ichiken summarized the direction as ruggedness, high power, low resistance, and high precision, and asked whether the goal is to differentiate through high-performance products. The representative said yes, and added that the company will also keep supporting standard parts that customers need, however cheap they are.

A representative product is a compact high-power resistor: the 3216 size rated at 1.5 W, which the representative noted KOA had also mentioned. The main difference from standard parts is a resistive material that can withstand high power.

Sulfurization, Space, and Ultra-Precision Thick Film

Asked where the company is putting extra effort, the representative pointed to automotive customers, with whom the relationship is getting stronger. Sulfur exposure is becoming more common in applications, and sulfurization-induced open circuits are a known failure mode of chip resistors. Hokuriku offers two anti-sulfurization products. One is a highly sulfur-resistant chip intended to eliminate this failure. The other, the CRS series, is for customers who prioritize cost because the problem occurs rarely. The representative explained the mechanism: sulfur compounds dissolved in water enter at the interface between the plating and the overcoat and sulfurize the silver in the inner electrode, which causes the break. The CRS series adds an extra layer to block this, balancing sulfur resistance with cost.

Hokuriku also makes JAXA-brand chip resistors for satellites. The representative explained that space is a vacuum and a very different environment from Earth, so the structure uses materials certified for space. Ichiken asked about lead-free plating. The representative said lead-free plating is now standard under RoHS, but tin plating grows whiskers in space, so these parts use external electrodes designed to deal with that.

Another product is an ultra-high-precision thick-film resistor. The representative said thick film was previously limited to 0.5% tolerance and 50 ppm, while customers are asking for 0.1% and 25 ppm. Hokuriku uses its own resistive materials to reach 0.1% and 25 ppm while also raising rated power. When Ichiken asked how this is possible with thick film, the representative said the company was originally a materials manufacturer. TCR varies with process patterns and conditions, and having in-house materials allows adjustment within the production process. Ichiken summarized it as controlling the ingredients, and the representative agreed.

For its biggest selling point, Hokuriku named its proprietary production facilities and its ability to make resistors from its own materials. Ichiken described this as the ability to tailor products to customer needs.

Susumu: Sixty-Two Years of Thin Film Only

Susumu's representative said the company was founded in 1964 to develop the world's first thin-film resistors, established mass-production technology in the 1980s, and has focused only on thin-film resistors since then. Ichiken noted that a photo of the production floor looked like a semiconductor cleanroom. The representative confirmed that the process is complex and done in a controlled cleanroom. Last year the company set up a new cleanroom production line near Obama City in Fukui Prefecture. As in semiconductor manufacturing, the process uses photoresist, and work is done under UV-blocking light.

On thickness, the representative said the resistive film is on the order of nanometers. A human hair is about 100 μm, while Susumu's films are 100 nm or less, about one-thousandth of that. The company relies on the very high quality of this film for performance.

Susumu's products go into automotive and mobility, industrial equipment, high-precision measuring instruments, consumer and telecom products, medical devices, and aerospace. The representative said measuring instruments are sensitive to noise, and in space and communications small amounts of noise or drift affect speed and accuracy. The company's role is to help systems deliver their full performance. One medical device was mentioned as a newer adoption. The point there was that small errors are unacceptable when a doctor operates a machine. Medical is still a small share of sales but is an area the company wants to grow.

What Thin Film Can and Cannot Do

The representative listed Susumu's capabilities: ultra-low-resistance thin-film chips in the milliohm range, high-frequency chips, tolerance down to 0.01%, and TCR of 1 ppm/°C, which they called the greatest strength of thin film. The parts are also low-noise and contain no silver, so there is no sulfurization risk. The representative credited over 60 years of process and design work by earlier engineers for making mass production possible.

Ichiken asked whether such thin films can handle high power. The representative acknowledged that beyond a certain threshold, thin film cannot compete with thick film. Within its operating range of temperature and voltage, however, they said it delivers overwhelming performance. Susumu has separate high-voltage chips, and the representative said the priority is supplying consistent performance even at hundreds of volts.

On price, which the representative called a sore spot, they said thin-film parts cost more than typical thick-film resistors because the process has many complex steps. Their position was that the company wants customers to value precision and reliability, and to let performance justify the cost. They stressed long-term stability: once something goes into space it cannot be repaired, and automotive and medical applications have similar demands.

NASA, the Roman Space Telescope, and Low Noise

The representative said Susumu's chips are registered on NASA's COTS list and described the company as the first parts manufacturer in the world to be registered. Last year the RG and KRL series were also added to a NASA listing. Ichiken asked whether space technology feeds back into commercial products, as F1 technology does for passenger cars. The representative said it works the other way for Susumu. Parts made to automotive quality standards, using the same process and structure as standard products, are adopted by NASA and used as-is. They added that space-specific components exist, especially in semiconductors, but they were pleased that their existing process, structure, and materials were approved.

The representative also said Susumu's chips are on NASA's Roman Space Telescope, which they said would launch on August 30 of this year, and on the Falcon 9 carrying it. They said they hope the telescope will produce images no one has seen before and that contributing to it is a source of motivation.

On noise, the representative described thin film as a dense, stable structure through which electrons flow smoothly, which supports 1 ppm stability. Ichiken asked whether the graph showed thermal noise. The representative said the graph shows electrical current noise, reduced by a good electrode–resistor interface, and that the pattern holds even as temperature rises. Ichiken suggested this might appeal to audio users. The representative agreed and shared a customer comment: after hearing wind in the grass, a murmuring stream, and birdsong reproduced in fine detail, the customer was told the equipment used Susumu chips, which the representative said made them very happy.

For its biggest selling point, Susumu named 62 years of focus on thin film only, prioritizing precision, reliability, and long-term stability over mass production. The company is applying this to automotive and medical, and expects adoption in AI, space, and next-generation communications. Ichiken said the specs were cutting-edge and very interesting.

ROHM: A Resistor Company That Became a Semiconductor Company

ROHM's representative explained that the Kyoto-based company started as a resistor maker. The original logo combined the "R" of resistor or reliability with the ohm symbol, which gave the name. Ichiken noted that ROHM is now better known for power and analog semiconductors. The representative said the resistor business focuses on current detection in power applications, with computer storage, industrial equipment, and automotive as the main markets. Automotive has long been the priority, and the QCDS capabilities built there are now being applied to industrial and storage products, with new products released continuously.

ROHM's main differentiator is that it can propose complete solutions. Most component makers suggest a part for one socket. ROHM also makes LSIs and discrete semiconductor modules. A current-sensing resistor needs a current-sense amplifier and a microcontroller, and ROHM sells both, so it can propose the whole set. Its technical support also covers thermal and mounting design. The representative gave Ichiken a reference-design evaluation board for current sensing and suggested using it for current-detection experiments on the channel.

Three Current-Sensing Resistors: High, Medium, and Low Current

ROHM introduced three current-sensing resistor lines for high, medium, and low current, which the representative jokingly called three brothers.

The "eldest," the PSR series, covers currents of 100 A and above. It uses a resistive alloy welded to copper electrodes, which the representative described as a simple, strong design. ROHM claims the industry's smallest size and lowest height together with industry-leading rated power. Ichiken pointed out that at values as low as 0.1 mΩ, the resistance of board traces and solder joints can no longer be ignored. The representative agreed that this is a real challenge and that the effective value can shift depending on the customer's pattern design. ROHM publishes design-support tools and technical documents on its website, and offers high-precision models so customers can estimate in advance how hot the surrounding wiring will get.

The "second son," the GMR series, covers 5 to 220 mΩ with high power and high pulse resistance. It is used in motor drive and snubber circuits. The representative said it offers high guaranteed power in a package one size smaller than competitors'. Thermal images showed heat spread evenly instead of concentrating in one spot. The representative explained that in a typical resistor, heat is generated in the center and flows out through the left and right electrodes into the board. In the GMR design, heat also flows straight down, which greatly reduces the temperature. Ichiken noted the wide metal electrodes and said the part seems suited to snubbers, where repeated intense pulses build up heat.

The "third son" is a metal-sintered resistor that combines high power, high reliability, and high precision for currents of a few amperes. It is available in the 2012 size with ratings such as 1 W or 1.25 W, and the representative said inquiries have been strong. Ichiken said they had not heard of metal sintering. The representative explained that conventional parts are hardened by firing, while this one uses different materials and a different baking technique, hence "sintering." Target uses are current detection in robots, FA equipment, and tablets. Unlike the other two, it is a thick-film shunt that includes ceramic, and it is designed to release heat efficiently to lower its temperature. The representative said temperature-related drift is less than half that of conventional parts. Because thick-film resistors can fail from solder cracks, the structure was also redesigned, and ROHM says service life is 5 to 10 times longer than before.

Support From Selection to Purchase

ROHM stressed that the best part depends on the application, and that its three series cover the high, medium, and low current ranges. Beyond selling parts, ROHM supports customers through choosing and using them, organized online as Search, Try It Out, Consult, and Buy. The Consult stage includes the Engineer Social Hub (ESH), a community site with technical articles and tips where engineers can discuss problems. The representative said resistor engineers, including themself, post replies on its message board, and experts on each component are available to answer questions quickly.

For its biggest selling point, ROHM named the combination of high power ratings and technical support to help customers use that power well. Ichiken summarized this as support that covers how to use the parts, not just the parts themselves, and the representative agreed.

Closing: The Same Component, Different Directions

Ichiken closed by returning to the opening question. Resistors are common parts, but each manufacturer has distinct strengths, such as Susumu's thin film or others' focus on power. Under the single label of "resistor," the companies are doing quite different things. Ichiken said they hoped the session would help viewers understand these differences.