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Inside MrBeast's Real-Life Willy Wonka Factory: Ten Golden Ticket Holders Compete for the Building

MrBeast ミスタービースト · ▶ 16:10 · 11 min read
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Overview

Jimmy (MrBeast) opens the video by announcing that he has recreated Willy Wonka's Chocolate Factory in real life and that one of ten contestants will walk away owning it. The contestants qualified by finding golden tickets in Feastables bars. Across the episode, Jimmy and his crew, Chris, Chandler, Nolan, and Tareq, cut the field down one or two players at a time. Each eliminated contestant leaves by boat down a chocolate river. The final round is a dessert contest judged by Gordon Ramsay.

11 min read
0:09

The Factory Itself

On walking in, contestants compare the space to Candy Land. It has a chocolate river, a chocolate door that someone immediately takes a bite out of, a giant candy cane, a door handle shaped like a Coca-Cola bottle, and a marshmallow-themed area. Jimmy names that area the "Wollamhsram Room" and has to explain to Tareq that it is "marshmallow" spelled backwards. There are side rooms, a cake room Chandler is told he cannot eat from, and offices. Jimmy's explanation for the offices is that you obviously can't run a chocolate factory without them.

Jimmy says, "Don't ask me how," but the crew built a chocolate river with a chocolate waterfall inside a warehouse. The waterfall was meant to part when a boat passed through. It didn't. The first eliminated contestant rides straight through it, and Jimmy concludes that "I guess that messed up." He later gives a departing contestant an umbrella in case the waterfall malfunctions again. Chris adds that a river made of chocolate turns out not to be very practical.

0:28

Challenge 1: Hide and Seek

The first game is hide and seek, and contestants get 1,000 seconds to hide. As the hosts count, players scatter around the factory, including into a container one of them isn't sure they'll fit in. Jimmy says the chocolate river is where he would hide, but he doesn't feel like checking it, so anyone hiding there would win.

The search goes through the side rooms and offices. A pair of players find what they consider a great hiding spot. The person who gets caught is the contestant in the cowboy outfit, whom Jimmy calls "the guy dressed up cool." He is the first to leave by boat, and the failed waterfall drenches him on the way out.

2:13

Challenge 2: The Candy Wall of Death

The next challenge is a climbing wall on the side of the factory covered in candy. Jimmy calls it the "Candy Wall of Death" and says it "sounds a lot scarier than it is." The last person to reach the top and hit the red button is eliminated, and Chris has a gong to start the round.

One person falls almost right away, and another climbs so fast that Jimmy asks how he knows how to climb candy. The hosts heckle as they go. One tells a struggling climber not to let a Reese's Pieces cost them a chocolate factory, and Jimmy points out that the factory they're competing for is literally the thing they're climbing. Two contestants can't reach the top, so Jimmy settles it with rock, paper, scissors. The loser, a woman, is sent down the river.

3:34

Challenge 3: Speed-Eating With Matt Stonie and Joey Chestnut

The remaining contestants form pairs. Competitive eaters Matt Stonie and Joey Chestnut then demonstrate the next challenge by speed-eating chocolate bars, which Jimmy identifies as Feastables' new milk chocolate and sea salt flavors. One host says watching them makes him feel like he's going to throw up. The last team to finish their bars loses both players.

The coaching from the sidelines repeats the demonstration: shove chocolate in, chase it with water, chew and swallow, and "Water's your best friend." One contestant says they're lactose intolerant and is told the bar is dark chocolate, not milk chocolate. Another says they've been working hard to lose weight and calls the challenge counterproductive. A third starts sweating badly.

The first team to finish is told they haven't officially won until they swallow. One host says, "It doesn't matter who wins. It just matters who loses." Two teams end up close to the end, so judges check for an open, empty mouth to decide it. Both members of the slower team go to the river. One of them says the chocolate was great but not in that portion. Jimmy asks what it's like riding the chocolate river after eating a pound of chocolate, and the answer is "I don't know."

5:43

Challenge 4: The World's Largest Mento

Six contestants remain. They're taken outside blindfolded, then shown what Jimmy calls the world's largest bottle of Coke. Jimmy joins them on a raised platform, and the cut skips the climb, which he explains with "editing is cool." Anyone who lands the world's largest Mento in the bottle wins the round. One person reminds everyone that the building is worth "half a million dollars," and another says "if not more."

The throws keep missing, and Chandler keeps yelling "in!" One attempt gets called the worst so far. Finally a throw goes in, and the eruption flies high enough that Jimmy warns the eventual owner there may be a stain on the side of the building.

The contestant who made the shot gets to choose who goes home. Jimmy jokes that he could pick himself, and he passes. He picks Eric and apologizes a few times. Eric leaves with a consolation: a smaller Mentos replica containing a solid gold Mentos, which Jimmy says he can sell after he leaves the factory.

7:10

Challenge 5: Spinning Peppermint Carousels

The next round takes place in a room covered in marshmallows, and Nolan dives onto the floor to test it. Each contestant stands on a small peppermint carousel, and the first to fall off loses. Jimmy also tells one of his crew to stand farther back because he doesn't trust him with the flamethrower.

The carousels start out still, then turn slowly. Contestants say it feels fine, so Jimmy asks whether he should speed it up. One says "I dare you," and he does. Jimmy says they look like video game characters spinning on a character-select screen. He suggests stepping in place to fight the dizziness, and one contestant tells the others not to trust him. Soon someone falls off. Jimmy keeps the carousels running at higher speeds anyway because, as he says, he spent a lot of money on them. One remaining player says they can't feel their toes.

Before boarding the boat, the eliminated contestant has to give the other four numbers from one to four. Dallin gets one, Justin two, Brian three. Asked if they're simply going in the order people are standing, the contestant admits they are, and Jimmy calls it cheap. Jimmy says the numbering could decide who loses the factory.

8:38

Challenge 6: The Cake Toilet

The numbers set the picking order for four toilets. Three are real toilets and one is a cake. Whoever picks the cake toilet is out. A host asks whether that means being right makes you wrong, and the answer is that they have to be right about the wrong one.

Each contestant gets five seconds after removing their blindfold. Number one takes toilet two, number two takes toilet one, number three takes toilet three, and the last player gets toilet four. Everyone sits down at once. One of them sinks into the cake. Jimmy's cane gets destroyed in the process, and someone says "the cane is no more." Jimmy adds that making a cake toilet "took forever." When asked, he confirms it can't be flushed.

At the bridge, the eliminated contestant trades parting jokes with another player, including "Have fun in Arizona." Their final line is that being a boat captain is a piece of cake.

10:07

The Final: A Dessert Judged by Gordon Ramsay

Jimmy introduces Gordon Ramsay to the last three. They have 45 minutes to make a dessert, which Gordon will score from 1 to 10 on appearance and 1 to 10 on taste, with the highest total winning the factory. Gordon says 45 minutes isn't much time, and Jimmy admits he made the number up.

Gordon takes charge quickly. One contestant says they don't know how to cook and are going for it, and later admits they've made brownies before but never without instructions. Another realizes partway through that they need to make a cheesecake. A third starts with a funfetti cake and plans to add chocolate "at a later moment," which Gordon pushes back on given the time. Gordon tells one contestant they haven't done anything yet and asks if they can work and talk at the same time. Jimmy says he doesn't normally do cooking shows and isn't sure what to do, adding that Gordon taking over is entertaining.

There are several problems along the way. Someone has to be told to turn the gas on. A blowtorch burns a mat, with the flame described as "like eight inches long," and the crew mentions fire extinguishers are ready. Someone doubts that marshmallows can be whisked. After seeing one dish, Gordon says it looks like it was cooked, eaten, and thrown back up. Jimmy offers to blowtorch things for contestants until someone tells him to stop harassing them. He also advises that Gordon wants to hear effort, so they should use chef-style adjectives, and gives an example about Nerds Rope that "contradicts the chocolate." The final seconds include a crash of falling dishes.

12:56

The Scores

Justin made "Rocky Road on a cone" with melted marshmallows on top and another marshmallow at the bottom, which he says he added because he didn't know what to do with the bottom. Gordon says he can't tell which marshmallow looks worse, calls it "a little bit pedestrian" and says it looks like it was dropped, then gives it 5 for looks. He spits out his bite, though he still gives 5 for taste, for 10 of 20.

The second contestant's dish had looked good until something went wrong at the last minute, according to a host. The whipped cream on top had melted away, leaving caramelized bananas on coconut-covered, chocolate-covered marshmallows. Gordon asks whether they've heard the word "stop" and suggests "less is more," and Jimmy says he was thinking the same thing. Looks get a 3. The syrup flooded the plate, and the contestant agrees it doesn't taste good. Taste gets a 5, for a total of 8 with no path to winning. Jimmy gives this contestant $10,000 for taking part.

The third dish was a funfetti cake depicting the factory's chocolate river, including a boat passing through the waterfall, with lots of color to reflect the factory. Gordon says he likes the story and gives it 7 for looks. He says funfetti sponge should be light and fluffy and that he's nervous before tasting. He gives taste a 7 as well. The total of 14 wins, and the contestant receives the deed.

15:36

The Buyback

Jimmy then makes a pitch for the new Feastables flavors and the promotional giveaway that comes with them. After that, he tells the winner the river is deteriorating, the candy is spoiling, there are "probably a million flies," and upkeep would probably cost more than $100,000 a year. He offers $500,000 in cash for the factory. The winner says they've never seen that much money and agrees right away. The video ends with the deed handed back to Jimmy and the cash going to the winner's car.

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