MUJI's August Releases: An In-Depth Look at the "Fermented Wipe-Off Toner" and the "Medicated Toothpaste" Series

1. Sales Suspension of "Wearable Skincare"

All 8 products were temporarily pulled from sale and voluntarily recalled because the ingredient list on the outer packaging misspelled "aspartic acid" (アスパラギン酸) as "アスバラギン酸."
There are no issues with the quality or safety of the contents. Sales are scheduled to resume in early October 2024 or later, once the packaging is corrected.

Ingredient comparison (differences from the existing Fermented Booster Lotion):
- Both share a low-irritation formula based mainly on fermented rice bran extract, are almost glycerin-free, and contain a penetration enhancer (Wilbride).
- The wipe-off toner adds an emulsifier (PPG-7 Buteth-10) to remove dead skin and sebum buildup, along with lactic acid for a mild peeling effect.
Feel and evaluation:
- It is thicker than the booster lotion and leaves a slightly slippery residue after use. If you prefer a lighter, fresher finish or have very sensitive skin, the booster lotion is also a recommended substitute.
How to wipe correctly:
- Rubbing hard sideways stresses the skin, so he recommends a "patting" method: gently pressing the cotton pad straight down onto the skin.

Features: A clear gel free of abrasives, silica cleaning agents, and foaming agents.
Ingredients: The only active ingredient is fluoride (sodium fluoride, 950 ppm), and ingredients likely to cause irritation have been thoroughly eliminated.
Feel: Mixed-fruit flavored, with no minty sharpness or foaming. It is designed for safety and is easy to rinse out.

Features: A white, abrasive-free paste containing 950 ppm fluoride.
Ingredients: The natural cooling sensation of peppermint oil and a low-foaming design using an amphoteric surfactant. It has a simple formula with no unnecessary medicinal ingredients.
Feel: Extremely low in irritation, and the low foaming makes it easy to brush thoroughly and slowly.

Features: An exceptionally cost-effective "all-in-one" gel that covers cavities, gum disease, sensitivity, and whitening.
7 active ingredients:
- Sensitivity care: Potassium nitrate (formulated to be less likely to cause tongue numbness)
- Cavity prevention: High-concentration fluoride (sodium fluoride, 1,450 ppm)
- Stain removal: Polyethylene glycol 400, plus sodium pyrophosphate and sodium polyphosphate as cleaning aids (these chemically lift stains without wearing down the teeth)
- Gum disease and bad breath care: Cetylpyridinium chloride, isopropyl methylphenol, dipotassium glycyrrhizate, DL-α-tocopheryl acetate
Evaluation: Free of abrasives and foaming agents, it is gentle on teeth and gums. He calls it a masterpiece and a highly refined multifunctional toothpaste.