Ramit Sethi Reacts to "House Poor" TikToks and Explains the Math Behind His Choice to Rent

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Overview

Buying a house can be a good decision for lifestyle or financial reasons, Ramit Sethi says at the start of this video, but it can also leave people "house poor." His team pulled a set of TikToks from people who feel financially squeezed after buying or moving into a home, and he reacts to each one. His argument throughout is that most people never run the numbers before the biggest purchase of their lives. He describes himself as a multimillionaire who chooses to rent, and he closes by laying out the calculation he uses to decide between renting and buying.

16 min read

"I bought a house at 26 and fell immediately into poverty"

The first creator is a nurse who lived rent-free with their parents while working full time, then bought a house and was shocked by the first mortgage payment. Sethi uses this to describe what he calls America's "number one religion," homeownership. People are taught from a young age that buying a house signals success and that renters are poor. He adds that Americans look down on anything associated with poor people, and gives the example of how some suburbanites react to the idea of taking the bus. In his telling, the standard story goes: buy a house, then something vague happens, then you end up with generational wealth. No one explains the middle. People don't ask how much they will actually pay, or who handles a broken dishwasher or an HVAC problem. That is why the first payment comes as a surprise. His view is that anyone taking on a 30-year obligation should be skeptical enough not to be blindsided.

The creator's problems then piled up. Pipes broke almost immediately in the 80-year-old house, which wiped out their savings. Another pipe broke elsewhere in the house, then a neighbor's pipes in the attached twin home, then the water heater. Sethi uses this to explain how he budgets for maintenance. The usual guideline is 1–3% of the purchase price per year. He personally assumes the high end because he has no interest in doing repairs himself. He expects to hire people who will look him up and charge him more. He hopes the real figure turns out to be 2% or 1.5%, but he recommends planning conservatively. He is sympathetic to this creator: much of what happened was not their fault, and he compares it to taking one punch, then a second, then a third that knocks you out. Some of it can't be planned for, he says, but you can at least set money aside ahead of time.

Was it really "worth it"?

The creator says it was worth it in the end because the house is now worth about twice what they paid. Sethi says he is glad it worked out, but he questions the reasoning. He claims most homeowners don't actually know whether buying was a good decision. They assume it was because they own a home and have equity, and because everyone told them buying is smart. He gives an example he says he hears regularly: a grandmother bought a house in Austin in 1982 for $50,000 and it's now worth $750,000, so people think she made $700,000. According to Sethi, that ignores "phantom costs" such as taxes, interest, and opportunity cost. He says investing that money in the stock market could have produced two to five times more.

He expects the objection that you can't live in an index fund. His answer is that there are several options: rent and invest, or buy at some point. He is especially doubtful about stories of recent gains, because he believes COVID dramatically inflated housing prices in a way that is very unlikely to happen again. People who saw their home double in three years now assume that's normal. He says he would want to see the actual numbers.

Land, $10,000 rent, and handling social pressure

The next creator shows off three acres, a barn, and a house bought as a retirement home for their mother, after renting for about two years at over $10,000 a month. Sethi says owning land is his "worst nightmare," and he and his wife laugh at the American "manifest destiny" urge to own land. What he focuses on is the creator's remark that everyone treats renters as crazy.

People stopped telling Sethi to buy once he became known for I Will Teach You to Be Rich. Most renters, though, get treated as foolish by people who believe buying worked for them. In Sethi's view, those people often don't know their numbers or why things worked out. They don't account for NIMBYism, the COVID run-up, whether the renter is investing the difference, total cost of ownership (TCO), or rent ratios. He calls it a "childlike approach": I bought for X, it's worth 2.5X, so I'm smart and you're not. His advice is to respond with a smile and use a script: "When I ran the numbers, I realized that buying doesn't make sense for me." He says the phrase "for me" is deliberate because it is hard to argue with. He jokes that it won't work on parents.

Landlords can't charge whatever they want

The same creator says that renting a $5 million house with a $30,000 monthly mortgage might cost only $15,000. Sethi uses this to explain what he considers one of the most basic principles of real estate. The common saying that "you're paying your landlord's mortgage" is often wrong, because rent is set by the market, not by the landlord's costs. He holds up his book as an example: its price isn't production cost plus a markup, it's $19.99 because that's what the market will bear. Similarly, a landlord with $8,000 a month in expenses can only charge $5,000 if that's the market rate. He adds that many landlords don't know their own total costs. In cities such as New York, LA, San Francisco, Palo Alto, Menlo Park, Santa Monica, and Malibu, he says, you can often rent for less than half of what owning the same place would cost.

The creator also mentions paying about $15,000 in property taxes. Sethi asks viewers whether they could cover a $15,000 bill right now. Are they setting aside around $1,000 a month for it? And do they know it will likely rise most years for the next 30 years and beyond? He calls this the perfect example of how people become house poor: they skip planning and go straight to buying. (He then promotes his Money Coaching program, which this article omits.)

"I can pay for it, but I can't afford it"

The next video comes from a renter who moved into a luxury apartment. They explain that they have enough money in the bank to pay the rent, but they can't afford the life they want because of it. They haven't traveled in a while, even though travel is important to them. Sethi is enthusiastic about this distinction.

He tells a story about two guests on his show who said they bought an ordinary mattress, "nothing crazy." It cost $2,000. When he asked how they decided they could afford it, they said they had to "invest in my back." Sethi says that was when he realized people don't know how to answer the question of whether they can afford something. His test is simple: if your answer doesn't contain a number, you don't know. A proper answer might be that a baseline mattress costs about $500. Because their backs matter to them, they used $1,500 they'd saved in guilt-free spending, and they're still under 35% guilt-free spending and 60% fixed costs. If those terms mean nothing to a viewer, he says, they should read his book.

He also anticipates criticism of the creator, particularly from older people who will say they had 16% interest rates and never dreamed of taking trips. His response is that housing was dramatically cheaper back then, and there's nothing wrong with young people wanting to travel. Their rich life is simply different. On why people end up in this situation, he blames decades of being told homeownership is the only way to build wealth and equity. People never stop to ask what they want, or whether their total cost of housing is under 28% of gross income. He acknowledges that this is hard in very high-cost cities and says it might stretch to 30–32% depending on debt.

Lifestyle creep and "it just makes sense"

The creator says they felt they had to raise their living expenses because they started earning more. Sethi says the personal finance industry calls this lifestyle creep, but he doesn't believe in it for himself. He didn't "creep into this sweater" or "trip and fall" into his apartment or his trips. He chose them deliberately. He thinks people should spend more when they earn more, but also save and invest more.

He singles out the phrase "it just makes sense" as a warning sign that someone has slid into a decision without calculating it. His examples: it just makes sense to move in together because we're both paying rent; it makes sense to get married because we've been together six years; it makes sense to buy a house. When the creator admits they thought "people who make this amount of money live in this kind of place," Sethi praises the honesty. He notes that people who visited his apartment were visibly confused that a rich person would rent.

His alternative is to choose one or two "money dials" to spend on extravagantly and cut costs mercilessly elsewhere. He drove a 19-year-old car because it didn't matter to him, while spending heavily on travel, luxury hotels, clothes, and fitness. You can't spend lavishly on everything, he says.

Building a moat against one bad event

The creator also says that if something drastic happened, they don't know if they could afford it. Sethi says he never wants to be in a position where one financial problem can take him out. He recalls Warren Buffett saying at the Berkshire meeting in Omaha, which Sethi attended, that Berkshire is set up so it never runs out of money. Sethi found that inspiring and describes the goal as a "financial moat." He mentions he has a separate video on how to build one.

A $330,000 down payment and the cost of opportunity

The creator Sethi seems to like most calls buying a home in 2021 their biggest financial regret. They put 30% down, about $330,000, on a two-bedroom, three-bath townhome costing $910,000, while earning roughly $100,000–110,000.

Sethi runs the down payment through his calculator. He assumes $330,000 is invested with no further contributions for 30 years at a 7% return, which he says already accounts for inflation. The result is about $2.6 million in today's dollars, or roughly $6.5 million in nominal terms. That is based on his assumption that an index fund can reasonably be expected to return about 10% a year, or 7% after inflation. He says that could likely cover housing costs forever from the returns alone. Alternatively, someone could invest for 20 years and then buy a house in cash. "If this math was shocking to you," he says, "you are not ready to buy a house."

He is critical of buying a $900,000 home on about $100,000 in income. He says people used to buy houses at about 2.5 times their annual income, and now some go to three, four, or five times. The fact that others do it doesn't make it right, he argues, and he jokes about using the parental line "Would you jump off a bridge if your friends did?" on parents who push buying.

The creator's monthly cost, including interest, taxes, and HOA, is about $4,200, while a nice comparable rental would be about $3,500. Sethi adds it up: the $330,000 one-time payment that could have grown into millions, plus roughly $700 to $1,000 extra each month. Renting and investing the difference, or even getting a nicer place, were real alternatives. His view is that fixating on buying narrows people's view of their options. The creator's own estimate is more modest: had they invested the down payment instead, especially with the market bottoming in 2022, they'd have at least a couple hundred thousand dollars more.

The creator also notes that in their market, renting is cheaper than buying. Sethi praises this because it recognizes that markets differ; Omaha isn't Tribeca. He then claims that, as of now, renting is cheaper than owning in 100% of the top 50 US metro areas.

How Sethi rents

The creator says that if they could do it again, they'd rent a nicer place and invest the difference. Sethi says he has rented for over 20 years in nicer places in better neighborhoods and has had virtually no maintenance costs; he texts the landlord and things get fixed. When people reply that their landlord never fixes anything, he asks whether they considered paying a bit more for a better landlord, and says they're usually mystified. He argues renters have power. He interviews landlords as much as they interview him. He asks how long the last tenant stayed, says he plans to stay several years, and asks whether they plan to sell. He admits this doesn't guarantee anything, but says it puts the odds in his favor.

The escrow surprise and the real estate industry

Another creator's mortgage payment rose almost $500 a month. They have a fixed rate, but homeowners insurance and property taxes in their escrow account jumped, and no one told them until they were $3,200 short. Sethi calls this very common. His main advice is to be highly skeptical of everyone involved in buying a home. In his view, the real estate industry is huge and profitable because everyone in it wants a piece of the buyer. That includes inspection fees, maintenance, and above all the interest paid over a 30-year mortgage. Asking your loan officer or realtor for advice, he says, is like a cow asking the butcher which way to go.

He also rejects the idea that buying "locks in" housing costs while rents keep rising. The mortgage may be fixed, but total cost of ownership is not. People are regularly shocked when property taxes rise by $1,000, $2,000, or even $10,000 a year, and he expects that to continue.

A 28-year-old about to close

The last creator is 28, unmarried, has no kids, and closes in seven days, yet feels terrified and wants to back out. Sethi says buying can be part of a rich life. But he has almost never met someone who bought in their twenties and could clearly explain why buying was central to their life and accept the trade-offs. More often the reasons are fear that they'll never be able to afford it later, and the belief that renting is bad. Interestingly, he doesn't treat the fear as proof of a mistake. He mentions statistics that 28% or 37% of new buyers regret their purchase, but says he never shares them because he thinks they're nonsense. Any major life-changing decision is scary.

The calculation: total cost of owning vs. total cost of renting

Sethi's closing argument is that most people decide whether they can afford a house by looking only at the monthly mortgage. He says what matters is total cost of ownership. His method starts by comparing two monthly numbers. Non-financial factors like school districts, renovations, or simply wanting to own come in later, but the numbers always come first.

The total monthly cost of owning includes the mortgage, taxes, insurance, closing costs spread over the years you own the home, maintenance (which he says almost nobody accounts for properly, using 1–3% of the purchase price per year), upgrades, HOA fees, and what he calls the most overlooked item: the opportunity cost of the down payment. The total monthly cost of renting usually includes rent, utilities, renter's insurance, and possibly moving costs, depending on how often you move.

With those two numbers in hand, he asks whether buying this house leads him to his rich life and whether it creates more freedom or less. He warns against buying out of scarcity, such as the fear that you'll never be able to afford it if you don't buy now. He also dismisses "throwing money away on rent." Nobody says they're throwing money away on sushi or a vacation in Mexico, he points out, and he attributes the phrase to realtors.

Every time Sethi has run this math, buying would have cost him far more than renting and reduced his financial and emotional freedom. He and his wife have agreed they're not interested in buying at this stage of life, though maybe someday. They rent "not because renting is better for everyone, but because it's better for us."