Nine Bills You Can Negotiate: Ramit Sethi's Phone Scripts for Cutting Recurring Costs

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Overview

Ramit Sethi argues that many people overpay every month on credit cards, medical bills, rent, internet service, insurance, and bank fees, sometimes by thousands of dollars a year, simply because they never ask for a better deal. Drawing on more than 20 years of helping people with their money, he walks through nine categories of expenses and gives word-for-word scripts for each. His premise is that negotiation doesn't require being rude or confrontational. It requires knowing where your leverage comes from, asking directly, and being willing to walk away. He repeatedly cautions that these calls don't always work, but says the potential payoff makes them worth trying.

18 min read

Credit Card APR: Using Loyalty as Leverage

Sethi starts with the interest rate a credit card charges when you carry a balance past the end of the month, which he compares to "financial quicksand" that slowly eats away at your money. He puts the typical U.S. APR at about 24%, with rates usually ranging from 20% to 28% depending on the card and the borrower's credit profile. That spread, he argues, shows there is flexibility in what people pay, which means the rate is sometimes negotiable.

His reasoning about leverage is that banks and financial companies are "terrified of losing you as a customer." Acquiring new customers is expensive, so keeping an existing one is far cheaper than replacing them. He compares this to casinos handing out free meals to gamblers they expect to profit from, then jokes that his parents walk into a casino with $20 and spend exactly that, "whether it's 1985 or 2025." He also argues that a customer who pays on time is a "goldmine" compared with the risk of a new customer who might be worse.

The approach he recommends is not to grovel or beg, and not to make it emotional, but to act as if you are "halfway out the door," because you do have other options. Call the number on the back of the card, ask for the retention department, and say:

"Hi, I've been a loyal customer for seven years. I've noticed my APR is pretty high and I would like a lower rate. What can you do for me today?"

Then apply what he calls the STHU technique, "shut the hell up": don't fill the silence, and let them come back with an offer. With a decent payment history, he says, you might get a percentage-point reduction or a temporary promotional rate. It doesn't always happen, but when it does the result can be large. He cites a student, Billy, who called her card company after reading his book and had her APR cut from 20.99% to 0% for 12 months. He estimates that saved hundreds of dollars in interest on a five-minute call. To show the math, he gives an example: on a $5,000 balance, dropping the APR from 24% to 18% saves roughly $300 a year in interest.

Medical Bills: Itemize, Question, Then Ask for Assistance

Medical bills are the second target. Sethi describes appointments of 15 minutes that cost $500, and sometimes $5,000. In his view, medical pricing is opaque, so you don't know the cost in advance, and it is often "completely arbitrary," with different patients charged different amounts for the same procedure. He says hospitals inflate bills for various reasons, including the existence of for-profit insurance companies.

His key point is that hospitals have financial assistance departments whose job is to reduce what patients owe, but they won't volunteer that information. You have to ask. His game plan has three parts. First, always request an itemized bill and review it the way you'd check a restaurant check for a dessert charged twice, looking for duplicates or line items that make no sense. Second, if you're uninsured or paying out of pocket, ask what cash rate they can offer. Third, if appropriate, mention financial hardship and ask about financial aid, payment plans, or charity care policies, which he says many hospitals have, especially for low-income or uninsured patients.

His script:

"Hi, I received a bill for $5,600. Can you send me an itemized bill so I can review all the charges? Also, what kind of discounts or payment assistance can you offer me? What if I pay in full? Can you walk me through the process of understanding my payment options and any options to lower the bill?"

Possible outcomes, he says, include negotiating the total down, getting a 0% interest payment plan, or qualifying for financial aid that significantly reduces the bill. He shares a Reddit post from someone billed $500 for an in-home sleep study, which was a 15-minute appointment with a nurse to learn how to use the machine. The person called the hospital's financial services department, explained that they had a newborn at home and hadn't expected such a high bill, and received a 30% discount, saving $150. He also mentions a member of his own team who found a $6,000 error on his medical bills, which turned out to be an insurance mistake and was corrected with one call. Sethi says errors like this get missed all the time by hospitals and insurers. His rule is never to pay a medical bill, especially a large one, without reviewing it first. Medical bills, he says, "are padded" and often negotiable, but only if you ask.

Rent: Homework, Timing, and Supply and Demand

Sethi spends the most time on rent, which he says draws the most disbelief from his audience. When he talks about negotiating rent, people give him "50 different ways" it can't be done. When he tells them he has done it multiple times in New York City, they refuse to believe him. His response to skeptics is to ask whether they've ever tried. If they haven't, he asks, why should anyone listen to them over someone who has?

He points to data instead of feelings. He says rents in Austin, Texas have fallen 22% from their peak a few years ago, and anyone living there could almost certainly negotiate. Then he asks how much rents have moved in the viewer's own neighborhood. His claim is that the vast majority of people, "over 99%," don't know what's happening with housing prices where they live. So when someone says rent can't be negotiated, he argues, what they're really saying is that the idea makes them uncomfortable and they've never heard of anyone doing it.

His explanation of the landlord's position is that vacancy means lost money. A single vacant month can wipe out a year's profit, and finding a new tenant is costly: possible renovations, advertising, showings, background checks, and lost rent while the unit sits empty. A responsible tenant who pays on time and isn't disruptive is therefore more valuable than they think, and that gives them negotiating power.

He then describes his own experience. He lived in one New York City apartment for 11 years and negotiated his rent four times in that period. He says he did it by doing his homework and making it easy for the landlord to say yes. He tracked rental prices both across New York and within his specific class of apartment, such as luxury units, one-bedrooms, and two-bedrooms. When a renewal notice arrived, whether it proposed an increase or flat rent, he set up a meeting and brought "a thick stack of papers." His pitch went roughly: he appreciated living there, had been there for a number of years, was a great tenant who always paid on time, had looked at rents for similar units in the neighborhood, and saw they were down 6%, so he'd like to discuss an adjustment.

The responses varied. Sometimes the answer was no, and he'd ask them to come back to him. Sometimes it stayed no, and he had to decide whether he was ready to walk or wanted to stay. Other times the landlord offered two free months instead of lowering the rent. He notes they clearly didn't want to reduce the rent itself, for various reasons, but two free months was the equivalent. Either way, he says, he saved thousands. He adds that he likes negotiating with large companies because they are more rational than individual landlords, but recommends trying either way.

His tips for improving the odds:

  • Monitor early. Don't wait for the renewal notice to start tracking the market.
  • Start the conversation 60 to 90 days before the lease ends. This gives the landlord time to think without feeling pressured, especially an individual landlord.
  • Present yourself as the ideal tenant: on time with rent, no issues, no drama.
  • Offer something in return. Some of his students offer to sign a longer lease, which gives the landlord stability and saves them from finding a new tenant.
  • Ask for alternatives if the answer is no. If an increase is firm, ask about upgraded appliances, added parking, and similar concessions.

Even without a reduction, he says, avoiding an increase matters. Skipping a $100-per-month increase saves $1,200 a year, which he suggests investing. He says he has seen people cut their rent by $150 a month just by agreeing to a two-year lease, which works out to $1,800 a year or $3,600 over the lease.

He ends the section with an important caveat. Success is not mainly about smooth talking; it "ultimately comes down to supply and demand." When he negotiated, New York had a glut of newly built luxury apartments, which he says is essentially why it worked. In a period like the present, with very low apartment supply in New York City, he says it would be "incredibly difficult." Still, because most people don't know the supply-and-demand conditions in their own city, he urges viewers not to reflexively assume it's impossible.

Student Loans: Ask About Options You Aren't Told About

For student loans, Sethi's point is less about haggling and more about uncovering programs. He describes federal student loans as built around repayment options: income-driven repayment, deferment, forbearance, and forgiveness programs. These can pause or reduce payments depending on your circumstances, sometimes to zero for a period. The problem, he says, is that nobody will call to tell you this.

He explains that income-driven repayment (IDR) plans base payments on income and family size, and in some cases the monthly payment can be as low as $0. Deferment and forbearance are temporary pauses designed for short-term hardship. He says interest does not accrue during deferment but does during forbearance. Most of this applies to federal loans. For private loans, the main option he mentions is refinancing to a lower rate, depending on prevailing interest rates.

His scripts for calling the loan servicer:

"Hi, I'm looking at my student loan payments, and I'd like to explore what repayment options I have. Are there income-driven repayment options? Can you tell me what I qualify for based on my current income?"

For temporary relief: "I'm going through a financial hardship right now. What options do you have for me, including deferment or forbearance? Can you explain those options to me?" For people who work full-time for a government or qualifying nonprofit: "I'd like to check if I qualify for public service loan forgiveness, and what other options I might qualify for."

He says IDR can drop payments dramatically, and borrowers with good credit and stable jobs may be able to refinance private loans at a better rate. His example is a student, Lila, who refinanced $10,000 in private student loans from 8% to 6%, saving about $2,000 over the life of the loan. The worst move, in his view, is to keep paying without ever exploring the options.

Phone and Internet: Price Wars Work in Your Favor

Sethi says phone and internet companies "love to jack up" what they charge, and that loyal customers are the ones who get squeezed while new customers get the best deals. His argument for leverage is that these companies are in constant price wars, their top priority is acquiring and retaining customers, and they run promotions all the time: discounts, free upgrades, faster speeds. They just won't offer them unless you ask.

His script:

"Hi, I noticed my bill went up and I saw that the competitor is offering a better deal at a lower price. I'd love to stay with you. I've been a loyal customer for seven years, but I need to bring this cost down. What can you offer me today?"

If the representative hesitates or tries to upsell, he suggests asking what loyalty discounts or current promotions they can apply to the account. He says this can often take $20 to $60 off the monthly bill during the call, sometimes with extras such as faster internet, more channels, or waived equipment fees. A tip from his book is to make this part of annual financial maintenance: set a reminder in December and spend a few hours calling phone, internet, and cable providers. He calls it one of the easiest ways to save hundreds without changing your lifestyle.

Car Insurance: Shop Around Every Year

Sethi describes car insurance much like telecom. Insurers treat existing customers as captive, raise rates at renewal, and count on people not checking because the policy auto-renews. He calls the market "ultra competitive," with rates varying widely for the same driver profile.

His plan is to put a reminder on the calendar and shop around every 12 months. Use a comparison site such as insure.com, or call two or three carriers directly for quotes, which he estimates takes about 30 minutes. Then call your current insurer, share what you found, and ask them to match or beat it. He also warns against assuming that bundling car and home insurance is automatically cheaper. Sometimes it is, sometimes it isn't, so run the numbers.

His script: "Hi, I'm reviewing my car insurance and I've gotten some better quotes from two other providers. I'd like to stay with you, but I need you to match or beat this rate. Can you do that?" He advises keeping it simple, not apologizing, and just asking. Based on what he says his team has seen from testing this with thousands of people, savings run $300 a year or more for the same or sometimes better coverage. Combined with phone and internet savings, he says, that can exceed $1,000 from two calls. His framing is that car insurance is a product like any other and should be shopped for like one.

Bank Fees: Call Immediately and Keep Records

Sethi says banks earn billions from "little gotcha fees," and overdraft fees are usually the most painful. He puts the typical charge at around $35 on top of money you already don't have. His advice is to call as soon as you see a fee and present yourself as a responsible, loyal customer:

"Hi, I just saw an overdraft fee on my account for $36. I've been a loyal customer for eight years. I'd like to have this fee waived."

Then stop talking and let them respond. If they push back: "I understand, but I've been a really good customer. I'd hate for this one fee to have to drive me away from your service. What can you do to remove it?" If the answer is still no, ask for the retention department. He says fee reversals, especially for credit card late fees and overdraft fees, are common, and most get refunded the first time.

He also recommends keeping a spreadsheet of every call to your bank, logging the date, time, the rep's name and ID number, and what was resolved. When disputing a fee later, you can reference previous calls, names, dates, and notes. He says most reps give in because they know you "came to play ball." If a bank still refuses, he notes that the person on the phone isn't a bad person and is often limited by what their system allows, but his suggestion is to switch banks, since there's plenty of competition and consumers have a lot of power.

Gym Memberships: Negotiate, Pause, or Cancel

Sethi describes the familiar pattern: sign up in January, stop going two weeks later, and keep paying $60, $80, or $120 every month. Gyms make cancelling hard, with fees and sometimes in-person requirements. But he says things have changed since COVID. Contracts have become more flexible, partly because gyms lost many members and became eager to keep people. As a result, he says, gyms would rather offer a discount or pause a membership than lose you entirely.

If you use the gym and want to stay, he suggests pointing out that new members get better rates, which gyms rarely extend to existing members unless asked: "Hey, I've been a loyal customer for five years. I noticed that new members are getting a better rate. I'd like to stay, but I'd like for you to match that rate for me." Or cite a competitor: "I saw that other gym is offering $50 a month. Can you match that?"

If you're not using it, he says to leave. He mentions working with people on his Netflix show and podcast who paid hundreds of dollars a month for gym memberships and personal training apps they barely used. His cancellation script is: "Hey, I'd like to cancel my membership. Are there any early cancellation fees? If so, I'd like you to waive those." If the gym counters with an offer, you can decide whether it's worth it, but he says he never gets guilted into staying.

Streaming Services and Subscriptions: Cut Ruthlessly, Then Let Retention Offers Come to You

The last category is streaming and other subscriptions, such as Netflix, Spotify, Disney, or a meditation app. At $10 or $15 each, he says they add up quickly, and many people end up spending more than they used to on cable. His recommendation is to list every service you pay for, since most people don't realize how many they have. Keep the ones you use and love, and be "ruthless" about cutting the rest. His observation is that most people don't miss a service once it's gone; they just move on to something else.

For the services you want to keep, he says you can call the provider or even click the online cancel button and will often see steep discounts. According to Sethi, these companies have automated their retention offers, often presenting something like two months free if you click "stay." He finds it "quite amazing" how easy their retention departments and online systems make it to negotiate.

That closes his nine categories, and the logic of the final example runs through all of them. In each case, the better price, fee waiver, or assistance program already exists. Companies simply don't offer it until a customer shows they're willing to leave, or at least to ask.