Can They Actually Afford This? Ramit Sethi Runs the Numbers on Five Big Money Decisions

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Overview

In this video, Ramit Sethi, author of I Will Teach You To Be Rich, works through five viewer questions that each come down to "Can I afford this?" Sethi argues that beneath that question is a deeper one: "Am I doing the right thing?" The numbers matter, but so does a person's identity around money and whether they feel allowed to spend. For each case, Sethi lays out the person's income, net worth, and monthly spending split, then gives a direct answer. The answers range from "yes, but plan for it" to a flat "no."

15 min read

"Can I afford a $40,000 watch?"

Frank is 40, a single parent in New York who works as a solutions architect. By Sethi's description, Frank has built serious wealth but barely spends on himself. Beyond a home and a car, Frank has never bought anything expensive, and now wants to know when it's okay to splurge on a $40,000–$50,000 watch. Frank adds that the plan is to hand it down to their son. Sethi jokes about people feeling they need to justify a luxury purchase ("If you want to get a watch, just get the watch") and then turns to the numbers.

Frank's gross income is $261,312. Investments are $1.1 million, savings $53,000, and debt $629,000, for a net worth of $1.6 million. Take-home pay is about $14,900 a month:

  • Fixed costs: $7,000 (49%). Sethi calls this low and impressive.
  • Investments: $6,000 (43%). Sethi calls this very aggressive.
  • Savings: $500 (5%). Sethi assumes this is low because a lot of savings has already been built up.
  • Guilt-free spending: $705 (3%).

Sethi jokes that Frank clearly didn't buy a Ferrari. His verdict is that a $40,000–$50,000 watch is fine on this income and net worth. Frank is on track for more than $11 million in retirement. Sethi's point is that someone who reaches $11 million without ever buying the watch they wanted will probably never buy it at all. Buying it now is likely more meaningful than waiting 25 years.

So for Sethi, the question isn't whether Frank deserves the watch or can afford it. The issue is timing and structure. Frank invests 43% of take-home pay, while Sethi typically suggests 5–10% of net pay, with 10–20% being quite high. But Frank has only about $50,000 in cash while being a single parent in a high-cost city. Buying the watch today would wipe out most of that cushion, which Sethi calls "a big no-no," especially with a child.

His fix is to temporarily cut investing from about $6,500 to $3,500 a month, which frees $3,000 a month. The first priority for that money is finishing the emergency fund. Given Frank's situation, Sethi would personally hold 12 months of fixed costs in cash, roughly $88,000, which leaves a gap of about $35,000. At $3,000 a month, that gap closes in about a year. Before a major luxury purchase, Sethi wants everything else "dialed in and bulletproof."

After that, the same $3,000 a month goes into a dedicated sub-savings account named for the watch. A $40,000 watch would take about 13 months and a $50,000 watch about 17 months. Frank would pay cash without touching investments or the emergency fund. Sethi shares that he saved for his own wedding before meeting his wife and saved for his honeymoon in his 20s. He says those experiences felt better because he knew the work behind them. He expects Frank will appreciate the watch more after saving for a year or two. He frames this as what financial planning is supposed to look like: not "Can I buy this?" but "How do I set up my finances so I can spend confidently without taking on risk?"

"We're $50K in debt. Can we afford private school?"

Conrad (45) and Isabelle (39) are married with kids in Atlanta. They earn a high income and have a seven-figure net worth, but they discovered they had been overspending by $5,000 a month. That led to $50,000 in credit card debt. They stopped using the cards, moved the debt to a lower-APR card, and cut spending, which brought fixed costs down from 91% to 76% of take-home pay. Their question: should they save for private school or pay off the low-interest credit card debt? And should they redirect their kids' 529 money and vacation money toward the debt?

Sethi admits he had to "control my emotions" at the question. He says he tries to pause and dig deeper, because peculiar decisions often make more sense once you understand them. He first praises the couple's progress. Most couples don't catch this kind of problem until it's worse. He also sees how high earners loosen up on tracking and end up $5,000 a month over. But he says they are "not where you need to be yet."

Their gross income is $333,000. Assets are $1.2 million, investments $472,000, savings $30,000, and debt $658,000, for a net worth of $1,044,000. Take-home pay is $14,500 a month:

  • Fixed costs: $11,000 (76%). Sethi says this is too high.
  • Investments: $500 (3%). Too low.
  • Savings: $1,000 (7%). Not bad.
  • Guilt-free spending: $2,000 (14%).

Housing is $4,600, 17% of gross income, which Sethi calls great ("Don't move"). The problem is everything else. They pay $1,941 a month toward debt, but they also spend $984 on car payments, $900 on groceries and meal services, $580 on pool, lawn, and house cleaning, $205 on subscriptions, and $1,435 on miscellaneous. Sethi also flags $500 a month going into a 529 and another $500 going to vacations. He jokes that the kids can mow the lawn and that the family's new vacation is walking around the backyard: "This is how you live when you are in this much debt."

His recommendations:

  1. No private school next year. Sethi calls it extremely risky to add a huge expense to an already strained budget. The couple needs to rebuild healthy habits first.
  2. Cut fixed costs. Reduce the meal-services category by $100. Cut the pool, lawn, and cleaning services to free $580. Bring miscellaneous down to $300. Cut subscriptions in half. Sethi explains that in a healthy situation he budgets 15% of fixed costs for unplanned items like car repairs or late fees, but someone in debt can't afford that slack. These changes free $1,915 a month and bring fixed costs down to 63%.
  3. Redirect the 529 and vacation money to the debt. Sethi asks why so many parents set money aside for their kids while they themselves are "this close to a financial calamity," and invokes the airplane oxygen-mask rule. The kids have much more time than the parents do.
  4. Trim guilt-free spending from 14% to 10%.

Together, these changes raise the monthly credit card payment to over $5,300, and the debt is gone in ten months. Only then, Sethi says, should they revisit vacations, private school, and college savings.

"Can she afford to work part-time when we have kids?"

Julia (29) and Andrew (31) are a dual-income, no-kids couple in Morristown, New Jersey. They want the flexibility to start a family. They also say they care about health and fitness, including personal trainers and Pilates, and about decorating their home. Julia earns $40,000 more than Andrew but wants the option to go part-time once they have children. Sethi identifies high fixed costs as what's holding them back.

Their gross income is $187,000. Assets are $799,000, investments $284,000, savings $66,000, and debt $416,000 (the mortgage and car loans), for a net worth of $734,000. Take-home pay is $9,757 a month:

  • Fixed costs: $6,800 (70%). Higher than Sethi wants.
  • Investments: $1,000 (10%).
  • Savings: $800 (8%).
  • Guilt-free spending: $1,000 (10%).

Housing is $2,840, 18% of gross income. Sethi calls this excellent. The usual guideline is below 28%, which he says is nearly impossible in many cities now. Transportation is $1,245 a month, covering two car loans at 8% with $56,000 remaining. Debt payments are $521, groceries $500, subscriptions $229, and miscellaneous $888.

Sethi sees several levers if Julia goes part-time. They already have more than six months of expenses saved, so they could stop contributing to the emergency fund by the time kids arrive. Guilt-free spending could come down a couple hundred dollars. They're on track for $4.7 million in retirement, so they could temporarily lower investment contributions to offset Julia's lost income and raise them again later. He adds that an extra $400–$700 a month for a couple of years would help a lot with young children.

He also points out a mismatch. The couple says they care about Pilates, trainers, and decorating, but he sees no evidence of that in their spending. What he does see is almost $1,300 a month going to cars. His preferred option is to sell one or both cars. Replacing them wouldn't help much because used cars are expensive, but could they get by with one? He asks them to consider whether what they say their "rich life" is matches where their money actually goes.

The alternative is to make small cuts and accelerate the car loans. At the current $1,245 a month, the payoff takes about four years and seven months. Sethi's cuts:

  • Reduce emergency-fund contributions from $800 to $500 (+$300).
  • Cut miscellaneous from $888 to $200 (+$688).
  • Trim subscriptions (+$100).

Together these free $1,088, raising car payments to $2,333 a month and paying off the loans in two years and three months, which is two years and four months sooner. Sethi acknowledges this won't replace Julia's part-time income loss. But combined with pausing emergency-fund contributions and temporarily reducing investments, it makes part-time work more realistic. His answer is "Yes," it's possible, but they need to calculate exactly how much her income would fall and decide how realistically they can cut expenses.

"Can I afford a new car?"

Uchenna is a 32-year-old software engineer in Seattle who started the job about five months ago. Uchenna wants a car "ASAP" and isn't sure how much to spend, or whether to finance a new car or buy a used one. Uchenna also gets company stock worth roughly $63,000 a year pretax, and plans to spend bonuses of an estimated $10,000–$15,000 on travel, mostly trips back to their home country.

Gross income is $148,500. Investments are zero, savings $40,000, and debt zero, for a net worth of $40,000. Take-home pay is $8,800 a month:

  • Fixed costs: $3,498 (40%). Well below the recommended 50–60%.
  • Investments: $3,300 (38%). Sethi assumes Uchenna is just starting, since the current balance is zero.
  • Savings: $1,000 (11%).
  • Guilt-free spending: $1,000 (11%).

At this investing pace, Sethi says Uchenna is on track for $5 million by 65, about $16,800 a month using the simplified 4% rule. The $40,000 in savings, built in only five months, is roughly 12 months of emergency savings. Sethi says Uchenna can stop funding the emergency fund and shift that money elsewhere. If anything, he'd push Uchenna to spend a bit more intentionally on things they love.

His short answer: Uchenna can easily afford a new car. He notes that people often spend months or years on questions that can be answered in 60 seconds. Adding $900 a month in car costs would put fixed costs at only 49%. Even $1,500 a month would keep them under 60%. He says leasing is possible but he generally doesn't recommend it. His main caution is that car costs include gas, maintenance, registration, parking, and tickets. If the total car line in the spending plan is $900, the actual payment should probably be more like $400–$500. The real question, he says, is whether a new car is part of Uchenna's rich life. Spending more on travel, meals, or clothes would be fine too.

"Can I afford a $3,500 apartment in Southern California?"

Grace is 46, a senior business development manager in the nonprofit sector, and a single parent of two in Southern California. Moving in with family to reduce costs isn't an option. Grace says the stress of tight finances causes constant tightness in their chest and is trying to move to the private sector to earn more. The question: what changes would make a two-bedroom apartment at about $3,500 a month affordable while keeping fixed costs within the recommended range?

Gross income is $111,000. Assets are $20,000, investments $236,000, savings $9,000, and debt zero, for a net worth of $266,000. Take-home pay is $5,940 a month:

  • Fixed costs: $5,294 (89%).
  • Investments: $847 (14%).
  • Savings: $812 (14%).
  • Guilt-free spending: −$1,013 (−17%).

"That's the ball game right there," Sethi says. He connects the chest tightness directly to spending 89% of take-home pay on fixed costs. Once investing and saving are added, Grace is spending about $1,000 more than they earn each month. At 89%, the only direction Sethi wants that number to go is down. Yet the question asks about raising the biggest line item: housing, currently $2,865. The car will be paid off in November 2026. Groceries are $800 and miscellaneous is $691.

Sethi acknowledges how hard the situation is: single parenting, nonprofit pay, and Southern California housing prices. He calls a $266,000 net worth with no debt very impressive. Still, he has concerns. The 14% investment rate is good, but $847 a month puts Grace on track for about $836,000 by 65, or around $2,800 a month under the 4% rule. He says that's not enough, even with Social Security added, because it cuts things too close. The emergency fund covers about two months, and he wants at least six.

His direct answer is that Grace cannot afford a $3,500 apartment. Rent at that level would push fixed costs to 104% of take-home pay, before counting moving costs, first month's rent, and other unexpected expenses. Grace would go into debt almost immediately. He lays out three paths:

  1. Increase income. To afford $3,500 rent with fixed costs at 60%, Grace would need about $5,834 a month net. Assuming 40% taxes, that means roughly $150,000 gross. Sethi notes that private-sector jobs for someone in Grace's role pay $130,000–$150,000, which he considers within reach. He calls this the highest-leverage change.
  2. Get tighter on spending. Cut miscellaneous from about $690 to $100, freeing $590 a month. Review the last 90 days of spending line by line to see where the money actually goes.
  3. Delay the move. Sethi calls Grace's finances "very fragile." Grace should spend the next 6–12 months raising income, controlling spending, and building a six-month emergency fund.

Sethi calls this a pivotal moment. Grace may well be able to afford a $3,500 apartment in the future, but stretching for it now would backfire.

Closing Thought

Sethi ends by noting that everyone in the video had reasons why their decision made sense. He says those reasons show how easy it is to build a financial life that becomes stressful, fragile, and much harder than it needs to be, even for smart, high-earning people.