Binance Founder Changpeng Zhao on Japan, Prison, Free Education, and an AI-Driven Crypto Economy

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Overview

In this exclusive interview for PIVOT GLOBAL, Binance founder Changpeng Zhao (CZ), speaking from Abu Dhabi, looks back on how Japan shaped Binance's early days, gives his view of Japan's crypto tax reform and tokenization, and discusses his guilty plea and time in prison in the United States. He also describes his free education platform, Giggle Academy, and explains why he believes AI agents will drive a large increase in crypto transactions within about five years. His overall message is that the past is behind him, and that he now sees AI, blockchain, and entrepreneurship as the biggest opportunities of the moment, including for Japan.

19 min read
2:29

Japan as the Starting Point

CZ said Japan is "a pretty big part" of his life. His first job after college was in Tokyo, at a firm that developed software for the Tokyo Stock Exchange. He said that was where he first learned about trading systems, order execution systems, and exchange systems. He estimates that, counting later years of travel back and forth, he spent six to seven years in Japan in total. He still visits Tokyo often and goes snowboarding in Niseko, Hokkaido, almost every winter when he can.

The interviewer asked whether the software he built in Tokyo laid the foundation for Binance. CZ agreed. He called it the first of several iterations. That early work was in C++, where "you have to clean up your own pointers" and manage memory yourself. In his telling, that line of work "evolved all the way into" the Binance system that exists today.

3:37

Moving to Tokyo After China's Ban

Binance launched in Shanghai in July 2017. About six weeks later, China banned crypto exchanges, crypto mining, and ICOs. CZ said the policy was initially unclear. Even so, the team of about 30 people already had product-market fit. Users were signing up organically, and both users and trading volume were growing.

He said China then made up roughly 20–30% of exchange volume, so 70–80% of the market was elsewhere. Japan looked like a natural place to go. CZ said Japan had recognized Bitcoin as legal tender in April 2017. He also said that in September and October 2017 Japan began registering crypto exchanges, with about 16 in the first batch. To him, this meant Japan offered a legitimate path to operate. The whole team moved to an office in Meguro, Tokyo, and renovated it. He said photos of that office appear in Binance's marketing materials. He added that serving the international market from Tokyo worked the way they had planned.

The fit did not last. Binance listed hundreds of altcoins, but Japan at the time allowed only 10 to 20 top coins. That rule did not match Binance's business model, so Binance did not stay in Japan long. CZ noted that Binance came back about four years later. Binance Japan now operates with a full license and is run as a joint venture with SoftBank, which he linked to "Masa-san." He summed it up: "we went to Japan, we left, and we're now fully back."

6:38

How Binance Became the Largest Exchange in Five Months

By CZ's account, Binance became the world's largest crypto exchange by trading volume on about December 17, 2017, roughly five months after it was founded. He gave several reasons:

  • Prior experience. He had spent 17 years building exchange systems before Binance.
  • The team. The team was small but strong.
  • Timing. 2017 was the ICO year, with many new tokens, and Binance focused on listing new tokens. He said about five of the world's top ten exchanges were Japanese at the time. Because they were limited to 10–20 tokens, he believes they "lost quite a lot of competitiveness."

He said staying at number one afterward was harder than getting there, and that Binance has done so for nine years. He credited both hard work and "quite a bit of luck."

The interviewer suggested that trust also played a part. CZ described exchange customer service in 2017 as very poor. A stuck Bitcoin withdrawal could mean waiting two months for a reply from support, and Binance set out to improve that. He also described a voluntary compensation plan from the time of China's ban. Binance used $6 million of its own money, which he said was about 40% of its treasury, to compensate users who had lost money because of China's policies rather than because of Binance. He believes these actions meant a lot to users and helped the exchange grow.

9:08

The 2018 Flood Donation

The interviewer noted that Binance left Japan in early 2018 after questions from Japan's financial regulator. A few months later, in July 2018, devastating floods hit western Japan, and Binance donated $1 million. The interviewer thanked CZ for it.

CZ said he sees the business side and his personal connection to Japan as "completely separate." Binance could not run its exchange business in Japan. But he has many friends and former colleagues there, and he said about 81 people died in the floods. He believes it was the first time any crypto platform had donated that much to a good cause. He also said the donation marked the beginning of the Binance Charity Foundation, and that he and the team are proud of it.

10:54

Japan's Crypto Tax Reform

The interviewer described a new Japanese law under which crypto will be treated more like stocks, with the tax on crypto gains set to fall from up to 55% to about 20%. CZ called both changes very positive. He considers 20% a reasonable capital gains rate, in line with how Japan taxes stocks, and favorable compared with many other countries. He expects it to bring "quite a lot more volume back into Japan."

He added that crypto has more uses than stocks, such as paying for things. If crypto payments grow, he hopes Japan will adopt favorable transaction or VAT tax treatment. For now, he said, those use cases are still small, so adjustments can come later.

11:58

Japan's Regulatory Arc and Raising Money with Crypto

From an investor's point of view, CZ said Japan's regulations have always been clear, so founders know what they can and cannot do. He described roughly 2017 to 2021 as a period of heavy restrictions, when many Japanese and foreign founders left. Japan then opened up again around 2021–2022. He sees early adoption followed by a later loosening as evidence that Japan is "very flexible, very adaptive." He said both Japanese and foreign crypto businesses are now moving to Japan, including Binance, which he said regained a license in 2022 and partners with SoftBank, PayPay, and others.

Asked whether this could help Japanese startups during a tough period, CZ said raising money with crypto is probably one of the easiest ways to raise money. He said it is so easy that many scammers do it by launching tokens, which he called "not good." For legitimate startups, though, he thinks it works well, and Japan should take advantage of it. He said he had seen many good Japanese founders raise money this way and "not that many scammers from Japan, to be very frank." He described Japan as a fairly honest society. Projects there may fail, he said, but they are not usually "rug pulls." He wants Japan to encourage more founders to raise money with crypto.

14:05

What Governments Ask About: Exchanges, Stablecoins, and Tokenization

CZ advises many governments. He said their questions fall into two big buckets, with stablecoins sitting in between.

The first bucket is regulation of mostly centralized crypto exchanges. Within regulation, governments are now also looking at stablecoins. He said Japan has regulated exchanges for a while but has been restrictive on stablecoins, and yen stablecoins are only now starting. In his view, the yen is a large global currency, yet about 99% of stablecoins are backed by the US dollar. He thinks it would benefit Japan to push yen stablecoins more. He described a stablecoin as "really just tokenizing of the local currency."

The second, larger bucket is tokenization. He said every country wants to tokenize its assets, including government bonds, financial products, buildings, and rare earth minerals. He pointed out that tokenization lets an issuer sell an asset before it is built. As an example, he described talks with a country that produces a lot of water. Neighboring countries could buy water tokens in advance, and the money would fund infrastructure to supply more clean water.

He also argued for tokenizing stocks: "Which country doesn't want their stock to be bought by everybody in the world?" He said more buyers would bring more trading volume and liquidity to local exchanges and companies, and more investment into a country such as Japan.

16:22

The "Japanese Way": Cautious Decisions, Fast Execution

The interviewer mentioned JPYC and major banks preparing yen stablecoins, and asked how Japan should scale them. CZ described what he called the Japanese way: start very carefully, with a lot of planning. Once something works, he said, Japan multiplies it very quickly. He sees the caution at the decision stage and the strength at the execution stage. He pointed to the exchange story from 2017 to 2021–2022 as an example. He thinks stablecoins are now at a turning point after years of restrictions on yen stablecoins.

He hopes Japan will go on to tokenize its stock market, which he said the US and many other countries are already doing, as well as ETFs, government bonds, and other assets. He said he is "pretty confident about Japan's ability to execute."

17:42

The Guilty Plea, Prison, and Stepping Down

The interviewer summarized the case. In 2023, CZ pleaded guilty in the US to one charge, related to Binance serving US users without registering there and having insufficient anti-money-laundering checks. CZ stepped down as CEO, spent four months in prison in 2024, and was pardoned last year.

CZ said the summary was accurate. Binance had US users roughly from 2017 to 2019 and did not register as a US financial services company. He described this as a violation of the Bank Secrecy Act. The US government pursued Binance in 2022–2023, and he admitted the violation and pleaded guilty. He emphasized that he flew to the US voluntarily from the UAE, which he described as a non-extradition country. He said he "didn't want to live my life as a fugitive" and wanted to face problems "head-on."

He called it an unpleasant experience and a lesson he would not want to repeat. He also stressed his view of what the case was: "There's no fraud. There's no victims," and it was a "financial registration crime." He said he was glad users were always protected. Binance is now run by his co-founders and a senior executive team, and he said they are doing well.

CZ also described an upside. It would have been hard to step down voluntarily, because people would have said he had "run out of stamina" or lost interest. Being forced out, at age 49, left him with energy, time, resources, and the freedom to choose what to do next.

20:41

On Fairness and Not Looking Back

When asked whether the hardest part of prison was physical or mental, CZ did not answer that directly and talked about fairness instead. He said that, as far as he knows, no one in US history had gone to prison for a single Bank Secrecy Act violation, which was his case. He cited Bank of America being fined $1.2 billion for offenses he considers more serious than his own, with no individual charged.

He then called it "water under the bridge." He said "the world is never fair" and that no two cases are the same. In his case, he was in crypto, was unregistered, and was "a Chinese-looking dude" running one of the largest international platforms handling a lot of money. He said he does not look back, that he believes "everything happens for a reason," and that he tries to take the best from such experiences.

21:42

Giggle Academy: Access to Education

The interviewer pointed out a common thread: Binance opened access to finance, and Giggle Academy aims to open access to education. CZ agreed. He said society cannot guarantee everyone the same amount of money, but it should give everyone equal opportunities to earn, to learn, and to manage their own finances. After leaving Binance, he asked himself what would have the greatest positive impact and chose education.

He described several problems with education today:

  • Illiterate adults. About 700 million adults are illiterate, two-thirds of them women, mostly in Southeast Asia and Africa.
  • Children without schooling. About 500 million children are not in school, either because there is no school available or because it costs too much.
  • Schools that push students toward average. Students who are strong in Japanese but weak in math, for example, are told to study less Japanese and more math. In his view, a global workforce rewards being excellent at something, not being average. The interviewer remarked that this happens a lot in Japan.
  • Teacher quality. Teachers are underpaid, so on average the smartest people do not become teachers. Only a few passionate ones stay, and overall teacher quality is low.

His answer is to deliver education through an app that uses AI, gaming technology, and mobile access. The team has worked on it for about two years. They first planned to start with first-grade English but found that six-year-olds already differ widely in level, so they moved earlier. The app now starts at age two, when children can begin to pronounce words properly, and has content up to about age six.

CZ described the app as "very sticky." He reported growth from zero to 2 million children in two years. He said the platform had about 100,000 children at the beginning of 2026, which he described as 20x growth in the last year. He takes this as evidence of huge demand for free education. He said he spends about $5 million a year on a team of 50 people building the software, and that costs are mostly fixed. He expects to reach 100 million children soon and hopes for billions eventually. He said every meeting with the Giggle team makes him happy, and that helping others makes people happy.

26:06

How a Free Platform Stays Funded

CZ said the app is completely free, with no in-app purchases, no premium features, and no way to pay. He funded it himself at first. He said a good deal of community funding has also come in "through meme coins and other things," which he did not foresee.

His long-term plan works like this:

  1. Personal funding for about 20 years. He says he can fund it at around $5–20 million a year for that long.
  2. Optional alumni giving. By then, children who learned on the platform for up to 18 years and found good jobs could be asked whether they would contribute 5–10% of their income for a few years, entirely by choice. He thinks many would.
  3. Low running costs at scale. He argued that teaching 2 million children costs about the same as teaching 2 billion. He estimates the platform will cost under $20–50 million a year "for a very, very long time," so a fairly small number of alumni donors could sustain it.

He said he is committed to supporting it until it becomes sustainable. He also mentioned other possible sources of money, such as corporate endowment or education funds. He has not yet started talking to them, although many have expressed interest. The current bottleneck, he said, is hardware: devices and connectivity, for example from phone makers, internet service providers, or Starlink. He described himself as "a software guy, not a hardware guy." He added that AI is dramatically reducing the cost of maintaining the platform, and he considers it fully sustainable.

28:38

AI Agents Will Need Crypto

As an investor, CZ backs founders in Web3, AI, and biotech, and said he is investing heavily in AI. He sees three major technologies in his adult life, each about 15 years apart: the internet, blockchain, and AI. He believes AI will raise productivity in many fields and that "we're just starting to understand the potential impacts."

His central argument is that AI needs money. He expects each person to have hundreds, thousands, or even millions of agents working in the background. After an interview like this one, for example, agents could edit the video, publish it, market it, and collect payment from viewers. In his view, these agents will not use credit cards or bank accounts. They could use our accounts on our behalf, but that is "not ideal." The natural option, he said, is a digital-native currency, which is crypto.

He predicts AI will increase transaction velocity "by probably like a thousand to a million times," and that transactions will get smaller. A viewer could pay one yen to watch a single video instead of buying a 20,000-yen subscription, choosing whichever is cheaper. He expects these micro-transactions to be everywhere.

Beyond payments, he said AI needs digital certification and verification, which he believes should be done on blockchain. He thinks governments should become fully digital, and said Japan is advanced in some areas but "old school" in others. If records were digitized, he said, a home buyer could have AI trace the transaction history of the house and of nearby houses. He believes AI and blockchain together will make society far more efficient and raise transaction volume, which he equates with more economic activity.

Asked about timing, he said less than ten years, "more like around five years or less." He said the technology is moving exponentially, so the bottleneck is human adoption and government legalization. He argued that society is run by elders and that the human brain takes about 5 to 10 years to accept a new concept.

32:20

Are Japanese Companies Ready?

CZ said Japanese companies are "definitely ready." He rejected what he described as a Western stereotype of the Japanese as stubborn, slow, and rigid. In his view, Japan preserves tradition in some areas but is also a very early adopter of new technology, especially digital gadgets. He considers Japan somewhat weaker than the US in software but always open to new technologies, and he expects Japanese companies to adopt quickly.

33:13

Advice to Young People in Japan

The interviewer asked what CZ would tell a young programmer in Tokyo. He said today is "a much better day to build startups than any day in history before." There may be better days in the future, but none better so far. He said the big sectors are clear: AI, blockchain, and the internet. If someone in one of those areas finds something people need that they can build, he thinks their chances of large success are "actually quite good." His advice was to learn new technologies as fast as possible, figure out what you can do, what you like, and what is valuable to others, and then start building.

He said the future world is "much more geared towards entrepreneurs." He acknowledged the Japanese tradition of lifetime employment as a salaryman and said, "Unfortunately I do not recommend that path." He recognized this may be controversial in Japan. He still recommended the entrepreneurial path, which he described as carrying "a very large amount of uncertainty, a lot of pain, but also a lot of reward, a lot of positive impact, and a lot of financial reward." When the interviewer added that AI is making this easier, he agreed. The interview ended with an invitation to the PIVOT studio the next time he is in Japan, which he accepted.