A Breakdown of the Ingredients and an In-Depth Review of LUX Super Rich Crystal

Why LUX Hadn't Been Featured Before, and How It Has Evolved This Time

Previous LUX products: Because of their low price point of around 1,000 yen, their formulas inevitably prioritized cost, with sulfates (sulfate-based surfactants) as the main ingredient, so they did not meet the channel's standard of recommending salon-grade shampoos suitable for sensitive skin.
This time's innovation: The series adopts a sulfate-free formula, a first in the brand's more than 50-year history. It achieves a salon-quality formula while maintaining the usual budget price (about 1,100 yen).

Cleansing agents: Built around the amphoteric surfactant cocamidopropyl betaine, it blends in sodium lauroyl isethionate, which is rare in Japanese products, along with mild taurine-based and amino acid-based cleansing agents, making for a formulation that is gentle on the scalp and hair.
Repair for 7 major types of damage: To address damage from friction, bleaching, coloring, dryness, perms, heat, and UV, it is generously formulated with 17 types of amino acids that match the composition of hair, collagen amino acids, Crystal Amino Serine, argan oil, and more.

Formula that prevents buildup: To keep a coating from accumulating (building up) even when used with a mild shampoo, it contains a small amount of a special silicone-based polymer with a light coating feel (dimethiconol/silsesquioxane copolymer). Combined with isohexadecane, it efficiently adheres only to damaged areas.
Choosing between it and the Hair Pack: While the treatment gives a light finish, the Hair Pack, which uses dimethicone as its main ingredient, is recommended for those who want a more moisturized, heavier texture.

An unusual milky mist: A milky lotion containing oils and fats such as coconut oil is sprayed evenly as a fine mist through a newly designed nozzle.
Silicone-free: It instantly softens and smooths hair while giving a light finish that prevents stickiness and coating buildup.

Finish: In a test using wavy human-hair extensions, using only a hair dryer and no flat iron, the hair was finished into naturally cohesive, glossy, silky-smooth straight hair.
Overall verdict: An ambitious product poised to shake up the hair care market, combining gentleness on hair and scalp with strong repair power at a remarkably affordable price of about 1,100 yen (reference price including tax) for a large 450 g size.