Automating Kentucky Bourbon: Opus Integration's Co-Founders on Data, PlantPAx, and the Modern Distillery

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Overview

Recorded over bourbon in the library room of Watch Hill Proper in the Louisville area, this episode of Manufacturing Happy Hour features Don Ault and Scott Feldmeier, co-founders of the systems integrator Opus Integration. Earlier that day, the host had toured Heaven Hill's production plant outside downtown Louisville with them. The conversation asks what a modern distillery looks like, what data and automation mean in an industry that can't keep up with demand, and how to bring IT departments, executives, and floor operators along. Both founders argue that the process of making bourbon hasn't changed. What has changed is how the process is instrumented, networked, and measured, and they expect that to keep expanding.

16 min read

How Opus Got Into Bourbon

Asked how he describes Opus's bourbon work, Don says it began through a distributor who introduced them to a bourbon account. The first request was small: a report built with Vantage Point that would show management what the distillery was doing in batching. The next question was whether Opus knew anything about "this PlantPAx stuff," and that is how their distillery work took off.

Scott describes the company differently. His wife used to tell people he "works in robotics," which he says was from his automotive days. He now calls Opus "playing with big boy toys and getting paid for it." He describes the culture as family-driven. As the founders get older, he says, they wanted a place where they could bring in young engineers and teach them what they know, including lessons learned from their own past mistakes, while having fun doing interesting work.

Why Kentucky, and What Bourbon Means There

For a "Bourbon 101" segment, Don explains Kentucky's bourbon history in two parts. The region's culture came largely from Europe, where alcohol had social importance. The local resources also fit: bourbon is grain-based, and corn, wheat, barley, and rye were all readily available nearby. The host adds Irish and Scottish immigration and the limestone that affects the water.

The host cites a figure he had read before the interview: bourbon production has grown about 435% since around 1999. Scott says that when he moved to Kentucky he didn't know there were more barrels of bourbon in the state than people. He describes the economic impact in terms of the number of companies and startups and the investment flowing into bourbon. He also describes a social impact: bourbon shows up as furniture, wall decorations, barrel heads, and basements designed like the tasting room they were sitting in. He calls it "just a part of life," like the Kentucky Derby. Don adds that bourbon is a leading contributor of tax revenue to the Commonwealth's budget.

A Two-Minute Distillery Tour

The host notes that most people picture bourbon making as the showroom copper stills. At Heaven Hill they saw large-scale industrial production. Don summarizes the process, which he says works the same way at every distillery:

  1. Grain receiving and storage in silos.
  2. Milling the grain into a finer meal.
  3. Batching the meal with water and "setback," which is material carried over from previous mashing operations.
  4. Fermentation for three to seven days, producing a beer. Don thinks this runs somewhat longer than fermentation for ordinary beer.
  5. Distillation through a column to extract the alcohol.
  6. Byproduct handling, where the remaining material eventually becomes farm material or, in most cases, animal feed.

The host found the byproduct stream a strong example of sustainable manufacturing, since material that would otherwise be discarded goes into livestock feed and pet food.

From Manual Plants to Fully Automated Ones

Scott contrasts the older facility they toured, where some processes date back to the 1990s and material was moved around manually, with the distilleries Opus is building now. In those newer plants, he says, "everything is automated": the valves and the paths. He sees data collection as the part that is starting to evolve and will evolve further. In his experience, once a plant starts collecting production data, each data point leads to demand for the next. Distillation is where Opus is busiest right now, he says, but OT data collection is something the company has done for years, and he looks forward to going deeper into it with distillers.

Don describes the modern distillery in terms of infrastructure. He says the industry is in the middle of the Industry 4.0 revolution. The job now is to lay down IT/OT infrastructure and communications between the two systems, built for speed and bandwidth so data can move as needed, and to future-proof facilities for what comes next, all while keeping the plant running. Part of the work, he says, is educating IT staff who tend to see the plant network as just like their own infrastructure, when the OT side is different.

Getting IT and Operations to Talk

Asked how they avoid finger-pointing between operations and IT, Scott credits Don. Scott says he has been in controls a long time but doesn't "speak IT" well. He jokes that his approach is to get "a hub big enough to bring all the data in." Don, he says, understands both sides and can tell IT teams how the control system will tie into theirs while protecting operations' interests.

Don compares it to herding cats and describes two extremes. Heaven Hill has a strong IT team that wants to understand OT. At other distillers, IT would rather ignore the plant network and pretend it isn't there. The common factor, he says, is education: what OT infrastructure looks like, how it differs from IT, and why the two should be segmented with a good firewall between them even though data will pass across it. He argues that isolated operations networks sitting off to the side, disconnected from the enterprise and the internet, are a thing of the past. Control systems need updates and patches and must keep Microsoft "happy," so the architecture is no longer as static as older software and systems were.

Advice for Greenfield "Smart Distilleries"

Opus is working on ground-up distilleries, and the host asks how to build in data capability from the start. Don's answer: "bandwidth, bandwidth, bandwidth." He notes that not long ago the industry moved from 10-megabit to 100-megabit networks for many devices. Equipment and backbones with 25-gigabit capability now exist. He doesn't think the industry is there yet, but he calls one gigabit a good base level. He points out that servers are sometimes redundant and need bandwidth to communicate with each other. Data collection on top of that, he says, will become very important in the future.

Operators Who Want More Automation

The host was struck that their escort at Heaven Hill, Josh, who works on the operations floor, said he wants more automation. That runs against the common assumption that floor workers resist change. Don calls Josh a unique individual and Heaven Hill a forward-thinking company committed to becoming a data-driven facility with a complete digital transformation at the process level. He says explaining the technology can sometimes feel like asking a caveman what kind of smartphone he wants. Heaven Hill's people, he says, have dug in to understand it. Opus brings them to trainings so they can learn together, and the company's IT team has attended an automation fair. Heaven Hill is also taking a broader view, aiming to pull data from multiple distilleries or manufacturing facilities up to the corporate executive level to make decisions based on KPIs and metrics.

What Executives Overlook

Asked for advice to executives and floor staff, Scott focuses on something he says gets overlooked. Everyone wants data, trends, graphs, and reports, the "pie in the sky." But none of it exists without code being written and the right smart devices being installed, meaning the correct type of flow meter or instrument in the right place. That foundation has to be in place before the OT layer can push anything upward.

Don argues the effort has to involve every layer: maintenance technicians, operators, and management, not just an executive driving it from the top. He says the way Opus trains young engineers reflects this. It's no longer about designing I/O networks, adding a PLC, and "call it good." Engineers now design the network layer and the hardware architecture, with the eventual question of what information can be passed back to data scientists.

He also highlights PlantPAx, which he says Opus uses heavily in distilleries. Its libraries, he says, are rich in statistics and data points: how many times a valve failed in the last few weeks versus the last few months, a valve's cycle time, how many hours a motor has run before being serviced. In his view, this lets maintenance move from reactive to proactive.

What a "Smart Device" Actually Looks Like

Pressed for a concrete example, Scott starts with the basics: should a point be discrete or analog, and what information is actually needed? From there it can go up to adding HART communications so the plant can tell whether devices are healthy. He mentions situations where tank level is measured with pressure transmitters and others where actual level transmitters are used. The point, he says, is to understand the process and choose the correct device, rather than grabbing whatever is available when in a hurry to get running. He warns that "nine times out of 10" such stopgaps never leave: they get deferred to the next shutdown, and the next, and stay in place.

This, he says, is why someone like Josh welcomes the change. With the right devices and correct programming, the system is data-rich and makes his job easier. Josh sees it as a tool that makes him more effective, not a threat to his job.

Don gives an example of overcoming operator fears. The first PlantPAx sequencer he installed for Heaven Hill was a simple operation. Bulk 50% caustic is diluted to roughly 3–5% for rinsing equipment during clean-in-place (CIP) cycles. The transfer and flush-water addition had been done manually, and inevitably someone would leave a valve open and make the solution far too weak or too strong. Operators were initially wary of losing the ability to adjust it themselves. A couple of years later, Don says, they tell him they don't even think about it anymore.

Scott adds an example from the motor control center (MCC) they had walked through: the choice between a motor starter and a drive. He says Opus has found many times that a drive would have given much more flexibility in the process. The question is whether the process needs that flexibility or whether it's just an exhaust fan that turns on and off.

The Biggest Game-Changer: PlantPAx

Asked for the most game-changing technology of recent years for bourbon, Don immediately names PlantPAx and its pre-built library. As a systems integrator, he says, it lets him tie graphical objects and code objects together simply. It comes with graphical symbology, multilingual functionality, a universal look and feel, and predefined alarms he can customize. Building all that used to take hours, and every site's version would have looked a little different. A unified library, he says, has been a game changer.

Scott admits that, from the programming side, he initially felt something like the operators' fear. Seeing the ready-made objects, he wondered whether his future job would just be tying things together. Once he understood the power and flexibility of configuring and connecting them, he says, he came to see it as a very powerful tool.

Manufacturing Beyond Bourbon in Louisville

Asked what other industries define the region, the co-founders list several. One mentions time spent on tugboats and describes the tugboat industry centered around Paducah; a tugboat, he says, is "a floating factory." They cite automotive: an EV plant going in near Elizabethtown, Ford plants, Toyota, and the supplier manufacturers around them. They also mention glass manufacturing. UPS has its international hub in Louisville, and much industry revolves around it, including storage warehouses and third-party fulfillment centers. Amazon is active in the area and building another facility up the road near Cincinnati. As a result, they see a great deal of material handling work. Scott notes that for a while, saying "systems integrator" in Louisville made most people think of material handling.

On what else characterizes Louisville, they mention frequent music festivals, at least one nearly every weekend. They also describe a diverse population because many people move there for work. Locals, they joke, can spot newcomers by how they answer "what school did you go to" and by how they pronounce "Louisville." The advice they were given is to "let it fall out of your mouth." The host adds the city's indie rock scene, including My Morning Jacket.

The Partnership

The host describes Scott as more "fly by the seat of your pants" and Don as more detail-oriented, with Don focused on process and Scott on discrete automation. Scott says they knew this going in, and it's what makes the partnership work. Each is good at what the other struggles with, and Christine, whom he mentions by name, often says they balance each other out. With young engineers joining, Scott can teach discrete, safety, motion, and robotics, while Don teaches process. Scott jokes that Don is still trying to turn him into a process guy and he hopes to retire first.

Don agrees their diversity of strengths and experience is the key. He had known of Scott for a long time before they partnered, and he says he couldn't find a better partner anywhere in the automation industry. The exchange includes some ribbing, with Don taking a jab at Scott's Purdue education.

Each had given the host a question for the other. Don asked how well Scott documents code. Scott said he relies on Logix to "self-document": someone opening a program at 3 a.m. doesn't want to read a novel, just to know which bit to turn on. Don countered by imagining 40-character tag names. Scott asked whether Don is "Netgear certified." Don explained that Scott likes to use "hub" when he means "network switch" to needle him, because Don's OCD won't let the two terms be treated as synonyms. Don says "hub" and "PlantPAx" are his two hot-button words, and he has told vendors calling on the account to try working them into conversation.

Their Bets for the Next Few Years

For the bourbon industry's future, Scott draws on time he spent on the barrel side before distillation work. He says there is talk, and some early activity, around tracking bourbon as it moves through the rickhouses. Barcoding, RFID, and other approaches have been discussed for years. His bet is that the industry will reach the point of actually tracking barrels and gathering data on how much is lost to the angel's share, what temperatures barrels experience, and more.

Don agrees that tracking is where the industry is heading. Bourbon spends three, five, seven, even 12 years in the warehouse. Knowing temperatures at different levels of a building and contrasting them is, he says, where data scientists are now digging in. Every distiller approaches aging differently: some use cold, damp brick structures, others wooden ones, and some even play music to their barrels. Everyone is trying to understand what separates a good barrel from a great one. Now that the tools exist to do that analysis, Don believes it will take the industry to the next level.