Lost Landscapes of San Francisco 19: Rick Prelinger's Archival Tour of Streets, Labor, Loss and Play

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Overview

Rick Prelinger's annual Lost Landscapes screening is less a lecture than a live, collectively narrated film. For the nineteenth edition, presented with the Long Now Foundation, Prelinger stitched together fragments of home movies, promotional films, newsreels and unfinished documentaries showing San Francisco and the Bay Area. He added sparse commentary from the stage, and the audience was encouraged to call out identifications, corrections and jokes. What follows traces the program in the order it was shown, with Prelinger's remarks about where the footage came from and what it reveals.

17 min read

"Projecting the Past into the Present"

The evening opened with thanks to Long Now for sustaining the event for 17 years and a note that the room was where the United Nations Charter was signed in 1945. The audience was told that it was "the soundtrack" for the evening and should not hold back from talking, arguing or "projecting."

The introduction made one argument. In what was called "a truly difficult and for many people a truly awful time," it was worth spending an hour thinking about the value of "historical intervention," which was defined as projecting the past into the present in order to change the future. Viewers were urged to take the images and ideas from the evening "and do something with them."

The first shot, of Turk Street, was offered simply "to get you riled up."

Students, Tourists and a City Before the Bridges

The first extended sequence came from a film about an experimental high school in Palo Alto. Among other experiments, it let students travel to San Francisco to make photo essays. Prelinger noted that they "picked a good moment." The footage shows Telegraph Hill and the harbor, and the Bay appears with no bridge and no Treasure Island. The film carries its original music, a pop song about going downtown where the lights are bright.

A San Francisco travelogue followed. It includes an English-language typesetter and the red-and-white tourist boats. Prelinger pointed out its most striking feature: prisoners are visible in the yard on Alcatraz.

An Unfinished Film and a Native American Voice

The mood shifted with an unfinished film in which a Native American speaker describes what he calls a false choice. People could stay on the reservation and die, or go to the city and "get swallowed up into the ghettos." In his view there has "really never been a choice for the American Indian." He argues that Native people can show the world a "human element" rather than technology as a path to peace. His goal is for Native people to regain lands that were taken, or at least parks and lands the government does not use, as a place to start again. Traditional ways of life, he says, are hard to practice "on Mission Street" or "in Oakland on 14th Street." There is "no feeling" there.

Prelinger said very little is known about this film. It came from the widow of its maker, and its sound is poor or sometimes missing because it was never formally mixed. He tied it to material connected with the San Francisco Art Institute: films associated with faculty member Roy Ramsing, rescued by Mark Wilson. He believes they will now go back into the institute's archives, which still exist although the school is closed. There are roughly six hours of this material, of which the audience saw about two minutes. The Art Institute sits at 800 Chestnut on Russian Hill.

The same body of footage includes Cost Plus Imports, the Longshore Hall, the Trips Festival and glimpses of the port. Audience members helped identify some strange shapes: wooden forms for ventilator stacks and skylights. There is also Fisherman's Wharf "before it was terribly touristy." The sequence moves on to Sausalito and the Marina, then Crissy Field. Prelinger dated one film to thirteen years after the Panama-Pacific Exposition, with the area still in a "post-Exposition state," and someone in the audience noted that there were no fees.

Transit Before and After the Automobile

For "the transit nerds," Prelinger crossed to Oakland to show Key System trains, which ran over the Bay Bridge. One clip appears to be from a transit buffs' day at the Western Railway Museum at Rio Vista. When the old trains appeared, an audience member called out that "capitalism and cars killed" the system.

This led into a promotional film for BART. It opens by describing the morning commute in hundreds of thousands of homes: the last cup of coffee, the walk to the garage, the car that is "ready when you are." Then it turns to traffic. When a few hundred thousand other commuters must be at work at the same time, the film says, all the advantages of personal transportation "evaporate except one: you can still talk to yourself." Its answer is rapid transit, presented as "an engineering masterpiece" backed by extensive scientific testing.

The film tells BART's story as a dream turned into a plan and then into a legal mandate when voters approved the district in 1962, guided by an eleven-man board. It says fifteen architectural firms were hired to give each station individuality. It describes several stations:

  • Civic Center, which brings the "stately atmosphere" of San Francisco's seat of government underground.
  • Glen Park, with rough-textured beams resembling heavy timbers, bright blocks of color, Idaho slate and a skylight spanning the length of the station.
  • Powell Street, with supergraphics, stainless steel columns, color transparencies and a dominant brilliant white.

Because some riders would spend thirty minutes or more on the train every day, the film says the cars had to be "first class." That meant extra-wide upholstered seats, carpeted floors, air conditioning and tinted wide-view windows. It ends by calling BART "living proof" that contemporary engineering can bring new life to an urban community.

Prelinger answered that optimism directly. The next footage came from the Mission District, which, he said, was very suspicious of the gentrification BART would bring.

The Mission in 1971–72

The Mission footage came from a partner archive whose material the Prelinger team has been scanning, which he referred to as the Ray Balon Mission Media Arts archive. He called it a vast collection. About 20 or 30 hours have been scanned so far, and he picked a few scenes of street life in 1971–72, including Halloween art.

A long sequence takes place inside USC, a used department store on Mission around 21st Street that "sells everything." Audience members added that there was also a store on Geary in the Richmond District. Prelinger pointed to dating clues: a McCartney record in the store, and the new street signs that went up around 1972–73. He also flagged a place in the footage that he personally misses.

Fragile Films and the Work of Preservation

Next came films from about 1936–37, held by the History Room of the San Francisco Public Library, which Prelinger said was "not a great transfer." He followed with a film transferred for Special Collections at UC Santa Cruz. It is severely deteriorated, and its color shifts visibly. He pointed viewers to an article that day in SFGate by Amanda Bartlett, who was in the audience, which describes what the archive does and how.

Labor on Film: "Fish Fulfillment"

Prelinger made a broader observation about home movies. People who shoot them, he said, tend to shrink from photographing people at work, "unless there's fish involved." He joked that it was "wish fulfillment or fish fulfillment." He valued films that show the dignity of that kind of labor. The fishing footage shows hauls of anchovies, sardines or herring. Megan Prelinger added that a haul like that would be impossible today because the fisheries are so stressed.

A Hidden Love Story

Warning the audience to "hang on to your seats as we do every year," Prelinger introduced a film that came to the archive labeled as a chorus recital in San Francisco. It turned out to be a gay love story, which he excerpted from a much longer work. It shows Dave's bathhouse at 100 Broadway and a club at 132 Turk, which he described as very important places for men. It also shows the seawall before the sand rose against it. He added an aside about editing: you work through a window about three inches wide and "don't see everything."

A Japanese American Family: Before and After Incarceration

The next films followed Dr. Carl Hiroa (as heard), a San Francisco dentist and the first of what became three generations of dentists, and his wife. In 1938 they traveled to a Japanese American Citizens League convention in Los Angeles's Japantown. The footage shows San Franciscans from the Western Addition with other California delegations, and some games whose meaning, Prelinger said, "we'll never know."

Prelinger then described what came next. The family was incarcerated along with all Pacific Coast Japanese Americans. Dr. Hiroa got out and served in the 442nd Regimental Combat Team, which Prelinger called the most decorated unit in the U.S. Army. The film shows him back on the street in his 442nd jacket.

Western Addition Redevelopment: "A Story That Hurt Many and Helped a Few"

The program then showed the demolition of the Western Addition under the so-called Redevelopment project. The footage was shot by Zapora Glass for a film of hers, and Prelinger believed she was in the audience. San Francisco Heritage brought the footage to light and featured it at its recent annual event, along with a tribute to the houses that were saved. Prelinger summed up redevelopment as "a story that hurt many and helped a few." He noted that in 1979 a few houses were saved and moved, and invited Glass to add anything she wanted. The sequence ends near Turk and Gough with the old freeway ramp.

Modernizing Garbage and the Office

A very obscure film, scanned by Meg Needles, documents modernization at Sunset Scavenger. It contrasts "the old way" with the new. Prelinger noted that Sunset Scavenger was a worker-owned company, and asked aloud whether Recology had later taken it over. The film also shows the 1300 block of Fillmore between Ellis and Eddy. He included it for its shots of office work being computerized, with printouts and terminals. The film comes via California Revealed, digital archives made available through the San Francisco Public Library.

Another very long film from 1956 got a wry introduction: he sometimes thinks its best feature is the title, but it still contains wonderful images, and he admired what he called its "Soviet cinematography." One shot includes a Veterans Cab, which he noted changed its paint scheme only in the last few years.

Found Home Movies and a Collapsing Hillside

Through Sharon Spain came a family's home movies that may have turned up at Recology. Prelinger hoped someone would recognize the family so the films could be returned. The audience identified a rainy street as Ocean Avenue.

A newsreel followed about houses collapsing down a San Francisco hillside. According to the narration, the houses were undermined by nearby excavations combined with heavy rain.

Where the Food Comes From: Packing Sheds and the Salinas Lettuce Strike

Prelinger then left the city deliberately: "this is not San Francisco, but it's where San Francisco gets its food." He asked the audience to watch, for a minute, women doing packing work in 1937. Audience members joked about the "I Love Lucy" chocolate scene, and he noted this was one year after Chaplin's Modern Times.

A newsreel on the Salinas lettuce strike followed, told entirely from the growers' side. Its narration describes trucks moving "under guard" through streets "menaced by the strikers," a radio call for "all able-bodied citizens" to report to the sheriff to form a posse, and a tear gas attack that sends strikers "weeping and scattering" while the lettuce trucks roll on.

World's Fair, a 1942 House, and Lake Merritt's Birds

Brief World's Fair footage shows a pressed-penny souvenir and a television pavilion. Prelinger said he would like to know more about the pavilion.

Next came a 1942 film of the family house of Rick Blaire, which works almost like a household inventory. Prelinger valued it as a rare glimpse of the inside of a San Francisco house. Asked whether the color had been enhanced, he said no: it is Kodachrome, which keeps its color, and the scanners only did what they could to bring out what was already on the film. He pointed out a stove about ten years newer than his own, appreciated the "visible storage," and noted a radio amateur in the family.

Footage of birds at Lake Merritt came with the observation that many of the species shown are no longer there. It also shows old-style bird banding. Prelinger explained that banding tracks populations, because when a banded bird turns up elsewhere, migration patterns can be studied. The films are by Laurel Reynolds and reached the archive through her grandchildren. With her filmmaking partner Mindy Willis, she made many nature and wildlife films, including Save San Francisco Bay, which was part of what Prelinger called a very successful campaign to save the bay. The archive is only beginning to explore this collection.

A Time Capsule and the Problem of Forgetting

A film news release about a set of curved buildings showed a time capsule being buried. The sound had not survived, which Prelinger called fortunate. The audience asked whether the capsule is still there, and someone joked about going out afterward with a drill. Prelinger remarked that most time capsules are in fact lost because people forget about them. He suspected this one would eventually be caught up in sea level rise.

The G Family: Chinatown to the Avenues

The last family visit of the night was the G family, whose films have appeared in earlier editions. They started in Chinatown and moved to the Richmond District in the mid-1950s. Dr. G was instrumental in founding the On Lok health center. Their home movies cover life in Chinatown and then in the Avenues, and Prelinger picked out clips not shown before. One of the children, Cathy G, would attend the next day's screening and appears in the footage. Scenes include prom night and Easter Sunday. One shot of 34th Avenue between Kirkham and Lawton was included because it shows sand dunes still present, along with what Prelinger thought was a block of Rousseau houses.

Shipwrecks, the Cliff House, and the Real Playland

New footage showed a familiar subject: shipwrecks on Ocean Beach, which Prelinger identified, inviting correction, as the Ohioan and the Frank H. Buck. Audience members added that pieces such as an engine block are still visible from the Coastal Trail, and that the wrecks were tourist attractions for a long time before being cut up for scrap. Prelinger recommended the Western Neighborhoods Project's pages on the wrecks and invited people to visit them at Balboa and 17th.

The Cliff House footage runs from the late 1920s to 1960. It includes the saltwater pipeline, Sutro Heights with its "fake rocks," which were fake "even then," along with buildings and statuary, plus Seal Rocks and Sutro Baths before the fire. Prelinger acknowledged the widespread nostalgia for the Cliff House but asked how many people know what actually happened there. One example: exhibitions of the California missions in replica. He mentioned that it is soon to reopen but that little is known about the plans.

The screening ended at Playland. Nostalgia for Playland, Prelinger said, tends to focus on the rides, the concessions and Laughing Sal, and relatively little on the people who went there. Thanks to Gary Meyer, the archive obtained footage just three weeks before the show that he considered "absolutely wonderful" because it shows Playland from that different perspective. The footage has no exact date, though an audience member suggested September 1972. When someone asked why there were no girls in it, Prelinger suggested Playland had developed a tough reputation in its final years.

The evening closed with credits for the people who made the program and thanks to the patrons who support the Prelinger Library, which Prelinger described as "here to serve you all." Several questions stayed open, and he invited the audience to help answer them: who the unnamed families are, what happened to the time capsule, and what the television pavilion contained.